Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy
That's why we started the "5 Questions With..." series. On today's edition, we hear from fellow inbound marketer, and HubSpot partner, Keith Guiterrez, VP of Inbound Marketing at Modigility.
1. When did you get started with inbound marketing and what was the biggest factor in your reasoning to get started?
My journey started with internet marketing in 2001, when I launched the “Allstar Junior Golf Tour" a junior golf tour for junior golfers ages 10-19. I had to learn search engine optimization (SEO) strategies to attract kids to our nationally ranked tournaments. During that time, I realized the power of digital marketing and the opportunities that it provided.
In 2010, I became an early adopter of the HubSpot inbound marketing certification program. Shortly after, I completed my HubSpot Partner Certification and started an inbound marketing agency in the Cleveland, OH area called "Structure Marketing."
While forming Structure Marketing, we made the decision to align with “Modern Media Software”. This partnership quickly proved great synergies between the two companies. In 2013 Modern Media Software acquired Structure Marketing. Later in 2013, Modern Media Software was rebranded to form Modgility. In 2014, we became a HubSpot Gold Tier Partner.
The biggest factor for getting started was my belief in the inbound marketing methodology and how it would change the world for the better.
See also: 7 Decisions to Make Before Starting Inbound Marketing