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Kathleen O. Celmins

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What is a Category?

Posted by Kathleen O. Celmins

May 11, 2015

Definition of a Category

Category and tags are frequently used synonymously. Though often times a category (in terms of hierarchy) is the top-level definition and a tag may be a more specific classification beneath that.

For example, a blog about apple pies may have a category of baking and a tag of pies.

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Topics: inbound marketing

5 Questions With...Keith Gutierrez, Modigility

Posted by Kathleen O. Celmins

April 24, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. On today's edition, we hear from fellow inbound marketer, and HubSpot partner, Keith Guiterrez, VP of Inbound Marketing at Modigility.

1. When did you get started with inbound marketing and what was the biggest factor in your reasoning to get started?

My journey started with internet marketing in 2001, when I launched the “Allstar Junior Golf Tour" a junior golf tour for junior golfers ages 10-19. I had to learn search engine optimization (SEO) strategies to attract kids to our nationally ranked tournaments. During that time, I realized the power of digital marketing and the opportunities that it provided.

In 2010, I became an early adopter of the HubSpot inbound marketing certification program. Shortly after, I completed my HubSpot Partner Certification and started an inbound marketing agency in the Cleveland, OH area called "Structure Marketing."

While forming Structure Marketing, we made the decision to align with “Modern Media Software”. This partnership quickly proved great synergies between the two companies. In 2013 Modern Media Software acquired Structure Marketing. Later in 2013, Modern Media Software was rebranded to form Modgility. In 2014, we became a HubSpot Gold Tier Partner.

The biggest factor for getting started was my belief in the inbound marketing methodology and how it would change the world for the better.

See also: 7 Decisions to Make Before Starting Inbound Marketing

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Staying Current With Inbound Marketing: 5 Must-Reads

Posted by Kathleen O. Celmins

March 30, 2015

One of the characteristics of any serious professional in most any field is a keen interest in polishing their skills and staying current with changes impacting their sector, their technology, or their customers. In the rapidly evolving business of marketing technology, this is doubly true!

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Topics: inbound marketing

Does Your Company Need a Blog? Maybe Not.

Posted by Kathleen O. Celmins

March 25, 2015

It’s a familiar refrain. “Bring more visitors to your website. Establish (and re-establish) yourself as an authority in your field. Get found by people searching online. Start a blog for your company!”

But does this rule apply to all companies? I don’t think it necessarily does. Now, don’t get me wrong, I think inbound marketing works for almost all companies. Having a robust web presence helps search engines take notice, and when the search engines see that you’re the kind of company that keeps pumping out fresh, relevant content, they’ll be more inclined to show your posts to your prospects, and it’ll all be right there on the first page.

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Topics: inbound marketing

Matt Sunshine on Exit Coach

Posted by Kathleen O. Celmins

March 18, 2015

Earlier this week, our very own Matt Sunshine spoke about how lead generation leads to revenue generation on Exit Coach.

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Six Reasons Your Organization Needs an Editorial Calendar

Posted by Kathleen O. Celmins

March 11, 2015

Whenever we start working with a new client, one of the first things we do is establish an editorial calendar. It's a great way to show everyone who has an interest in the blog's content what they can expect for the weeks and months ahead.

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Topics: editorial calendar, internet marketing, thought leadership, lead generation, inbound marketing

How To Create a Year's Worth of Content With Freelance Writers

Posted by Kathleen O. Celmins

March 2, 2015

The backbone of a strong inbound marketing program is the content. Good content posted several times a week. We gave you a list of 156 possible blog posts to help you get through the year, but let’s not mince words: that’s a lot of content to write by yourself.

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Topics: content strategy, inbound marketing

156 Blog Post Ideas for Your Company’s Blog

Posted by Kathleen O. Celmins

February 16, 2015

You already know how much having a company blog will benefit you (and how the blog is an integral part of your company’s inbound marketing strategy). You’ve been reading this blog (and others) for long enough that you know how much you’d benefit from having a robust presence online.

But there’s one problem: What on earth do you write about?

You need fresh content at least three times a week. (Read How Often Should You Publish A Blog Post? for more information about that.)

That’s 156 blog posts a year. And it doesn’t end!

Well, you’ve come to the right place. Below is the end of your writer’s block. Go through this list whenever you need some inspiration. Bookmark it. Get ahead of your content, and fight writer’s block.

156 Blog Post Ideas for Your Company’s Blog

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10 Innovative Ideas to Promote Your Premium Content

Posted by Kathleen O. Celmins

February 6, 2015

In order to turn website visitors into leads, you need to create premium content. But simply creating premium content is not enough. Unfortunately, this is not the case of "if you build it, they will come." Well, it is, but they might not come until much later, and that premium content is fresh now!

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Topics: premium content

What Time Should You Schedule Your Blog Posts?

Posted by Kathleen O. Celmins

January 28, 2015

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside from knowing we should be posting "sometime in the morning," we didn't really know the right answer.

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Topics: blogging best practices

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