1 min read
LeadG2: October 17, 2014
Have you ever heard the saying, “If you build it, they will come?” I’m not sure where this quote actually originated but I do always think of the Kevin Costner movie, Field of Dreams, when he was told by a mysterious voice, “If you build it, he will...
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3 min read
LeadG2: October 15, 2014
I have to admit, I am addicted. Late nights, I have to watch. Weekends, when the kids are outside playing, I am surfing home improvement sites and...
2 min read
LeadG2: October 13, 2014
After clearly identifying your target persona(s), one of the next critical steps to creating a solid inbound marketing program is to draft a Blog...
2 min read
LeadG2: October 6, 2014
One of your most valuable resources is your database or subscription list. The more people you have subscribed to your blog, the more opportunities...
3 min read
Kathleen O. Celmins: October 3, 2014
Welcome to the first post in a series where we’ll let our readers get to know leaders in the industry by asking a series of five questions. We're...
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LeadG2: September 29, 2014
Time and time again in the business blogging world I see businesses, big and small, using images improperly and without licensing. Google makes it...
3 min read
LeadG2: September 24, 2014
Recently I wrote a blog post that discussed the ROI of Inbound Marketing programs and what you should expect after the first year. This original post...
3 min read
LeadG2: September 17, 2014
“If you can’t explain it simply, you don’t understand it well enough.” I think Albert Einstein was onto something with that statement. If you’ve ever...
2 min read
LeadG2: September 15, 2014
Sharing is caring. The old phrase that many of us heard as kids is now one that I hear almost every day with regards to inbound marketing. Why? It’s...
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