How to Syndicate Content (and Keep Google Happy)

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation with their blogs, so we reached out to them to see how we could share content from one blog to another without it looking to Google like we're stealing content.

Here's how to syndicate content the right way, with special guides for HubSpot:

1. Start with an Intro

As with all content, we write for humans first, so this is a note to readers who might have seen this before. "This post originally appeared on The Center for Sales Strategy's blog," ours says. Then, a note for people who aren't already readers of the other blog, "for more articles like these, subscribe to that blog," with a link to the original source. Now that the humans are prepped, let's move on.

2. Copy the "Slug"

That's the part right after the URL. For this post, that's "how-to-syndicate-content-and-keep-google-happy" and in HubSpot, can be found directly under the title.

3. Go to Robots.txt

In HubSpot, go to:

• Content -->Content Settings
• Scroll down to the Robots.txt area (just below the fold)

4. Disallow the "Slug"

Remember the slug we copied from step 2? Paste that into the "Disallow" section.

5. Save Changes

6. Publish

That's it! Bookmark this page so you can refer back to it when it makes sense to syndicate your content.