5 Questions With... Piper Walker, The Weather Channel
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your...
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your inbound marketing adventure.
That's why we started the "5 Questions With..." series. On today's episode, we asked Matt Mills, Director of Sales at WTOP, for his unique perspective on getting started from scratch.
It wasn’t so much a problem as a constant need to find new business. Traditional methods are to cold call, but if we could have clients that asked for our help in solving their marketing problems we would rather approach them that way.
In many ways:
It was loose since there was so much content (our blog is a general marketing blog). We wanted to write stories that our target audience would be interested in. Which we defined by creating an ideal customer profile of who that was.
Many companies can start blogging through their current website as part of an SEO play. In fact, this is very common. If the blog is showing value, then that would provide motivation to expanding it to capture leads directly from it.
Content generation, time to run the program and lead follow up. Lead nurturing just takes time. But getting them from being nurtured to closing isn’t always easy. It of course depends on what you are selling.
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your...
1 min read
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...
Last week, we debuted our webinar series with The four types of companies in need of an inbound makeover.