What is a Hashtag?

Definition of a Hashtag

A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. Hashtags are commonly used to show that a tweet (a Twitter message) is related to an event or conference. Other social media platforms, such as Instagram, also use hashtags.

How to Use Hashtags

Some people use hashtags to follow an event or a conversation. So, if you wrote a blog post, and you're sharing it on Twitter, use a hashtag around your keywords to foster engagement. People who follow hashtags do not have to be following you, so adding a hashtag to your tweet will increase engagement.

If you're interested in learning about all 40 inbound marketing terms, download the free ebook.

To get more up to speed on all things inbound marketing, sign up for Inbounders Weekly, a once-a-week email series that will teach you all about inbound marketing.