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LeadG2: March 4, 2016
If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of interest to your target persona, you can attract new visitors to your website and convert them to...
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LeadG2: February 26, 2016
Think about the last time you were sitting down with someone you really trusted, someone you felt comfortable with, that you knew you could talk to...
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LeadG2: February 24, 2016
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...
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LeadG2: February 17, 2016
“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and...
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LeadG2: February 8, 2016
Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop. During the...
3 min read
LeadG2: February 3, 2016
As part of LeadG2’s “5 Questions With” series, we interviewed Alan Vitberg, of Vitberg, LLC. We've now acquired Vitberg, LLC, and are very excited to...
1 min read
LeadG2: February 1, 2016
Recently while reading Forbes Magazine I came across this great article about inbound marketing and why it's so important for companies in 2016 to be...
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LeadG2: January 29, 2016
A couple of weeks ago, we had a scare. I logged into the HubSpot dashboard to see that our search engine rankings had plummeted. We were now ranking...
1 min read
LeadG2: January 22, 2016
B2B marketing is quite a bit different than B2C marketing. The B2B sales process is longer and not as linear. There are more decision-makers involved...
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