1 min read
LeadG2: November 22, 2017
You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up for your marketing, or make a purchase, right? The goal of your website is to generate leads. What...
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2 min read
LeadG2: November 3, 2017
People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue...
2 min read
LeadG2: October 27, 2017
Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have...
1 min read
LeadG2: October 13, 2017
For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...
2 min read
LeadG2: October 9, 2017
When you're spending time or money on SEO, AdWords, or email marketing, you're wasting resources if you're not using conversion-optimized landing...
3 min read
LeadG2: October 4, 2017
Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...
4 min read
LeadG2: September 27, 2017
Grow Your Firm With These 7 Building Blocks A lot of firms will be using the last couple of months of the year to do their marketing and sales...
2 min read
LeadG2: September 13, 2017
We will admit that marketing runs deep in our veins, but something happened that made us think… “Have we as marketers crossed the line?”
4 min read
LeadG2: September 8, 2017
We often get asked from our clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are...
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