You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up for your marketing, or make a purchase, right? The goal of your website is to generate leads. What if you could optimize your site so that it was more effective at cranking out leads for you? That’s what conversion rate optimization (CRO) is all about.

CRO is a structured approach to improve the performance of your site. It’s widely used by eCommerce sites and other B2C sites, but B2B marketers are beginning to learn just how powerful CRO can make their sites as well — meaning your competitors probably haven’t taken advantage of all CRO has to offer yet.

The value of CRO is that it makes use of the site traffic you already have, even if it’s not a lot. Yes, you should be focusing on attracting qualified prospects to your site, but what happens when they get there? You don’t want to waste good leads by having them leave due to a not-so-hot user experience.

This infographic, developed by Salesforce and Ghergich, offers an in-depth look at how companies can implement CRO to generate more leads, including:

• Improve site speed.

• Declutter your pages.

• Make copy action-oriented.

• Focus on your calls-to-action.

• Provide social proof.

Check it out.

Conclusion 

Your website serves as the digital gateway to potential customers, and its primary goal is to not only attract but convert visitors into valuable leads. Conversion Rate Optimization (CRO) is the key to unlocking the full potential of your site, ensuring that it performs at its best in turning prospects into customers.

CRO isn't limited to eCommerce or B2C sites – B2B marketers can harness its power to stay ahead of the competition. The true value of CRO lies in maximizing the use of your existing site traffic. While attracting qualified prospects is crucial, it's equally important to provide an exceptional user experience that encourages engagement.

The accompanying infographic dives into the intricacies of implementing CRO strategies. It highlights essential steps such as improving site speed, decluttering pages, crafting action-oriented copy, emphasizing calls-to-action, and leveraging social proof.

By incorporating these CRO techniques, you're not only retaining valuable leads but also enhancing the overall performance of your website. Don't let potential customers slip away due to a subpar user experience – explore the insights provided in the infographic and take proactive steps to optimize your site for lead generation. Your website has the potential to be a powerful lead-generating machine – make the most of it with Conversion Rate Optimization.