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LeadG2: September 1, 2017
Everyone fears change to some degree. There’s a psychological reason why the thought of shaking things up at work makes us nervous, and why we’re uncomfortable transitioning to new systems. Psychologist and researcher Heidi Grant Halvorson, PhD,...
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LeadG2: August 25, 2017
In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave...
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LeadG2: August 21, 2017
After investing in inbound marketing, you’ll want to start doing lead generation and make that investment pay off. There are a lot of moving pieces...
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LeadG2: August 14, 2017
B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...
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LeadG2: August 2, 2017
If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...
3 min read
LeadG2: July 28, 2017
I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and...
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LeadG2: July 26, 2017
At some point in your career, it’s likely that you’ll have a conversation with a C-suiter who will tell you that your marketing budget is being cut...
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LeadG2: July 21, 2017
If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...
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LeadG2: July 14, 2017
We hear it all the time: the myriad ways that our websites could be improved. Better images, more user-friendly layout, more cohesive language,...
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