3 min read
LeadG2: July 7, 2017
It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate towards watching video more than any other content platform. With the boom of video being used to...
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2 min read
LeadG2: June 30, 2017
A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...
2 min read
LeadG2: June 19, 2017
Each year, HubSpot conducts a survey of 6000+ executives in companies across the globe to learn their marketing challenges and priorities. The State...
3 min read
LeadG2: June 7, 2017
In the work we do with media companies, staffing firms, and other professional service businesses, two topics consistently appearing on our clients’...
1 min read
LeadG2: June 2, 2017
Sales and marketing alignment is a hot topic. As companies grow and invest more into both their sales and marketing departments, what used to be a...
2 min read
LeadG2: May 26, 2017
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it...
2 min read
LeadG2: May 19, 2017
Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies...
3 min read
LeadG2: May 17, 2017
We know that we are not alone in our misery and suffering. There are tens of thousands of us in the same boat, seeking relief, year after year, hope...
2 min read
LeadG2: May 8, 2017
For your content to resonate with your audience and get a response, they have to be able to identify with it. They have to feel that it applies to...
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