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LeadG2: March 13, 2017
When Pinterest first came onto the social media scene in 2010, most B2B marketers wrote it off as “a great place for mommy bloggers.” This perception, whether real or imagined, has led to a slower adoption of Pinterest by B2B marketers as an...
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LeadG2: March 10, 2017
The ultimate goal of email marketing is more leads, more customers, and more dollars being spent. But sometimes it takes a few steps between hitting...
1 min read
LeadG2: March 8, 2017
Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in...
2 min read
LeadG2: March 1, 2017
2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone! (Free: copy of the survey report and a seat at the presentation. Click...
4 min read
LeadG2: February 27, 2017
Companies that start inbound marketing programs usually do so with the goal of generating more leads, shortening the sales cycle or increasing...
2 min read
LeadG2: February 24, 2017
Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal...
1 min read
LeadG2: February 17, 2017
Too often, Sales and Marketing are opposing teams in their organizations. Each department relies on the other to help create the results the company...
2 min read
LeadG2: February 10, 2017
During the 2016 HubSpot Inbound Conference last year, about midway through we got to a point where we were feeling overwhelmed with information about...
5 min read
LeadG2: February 8, 2017
It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development Have you ever seen that great David Mamet movie...
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