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LeadG2: December 1, 2017
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” How...
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LeadG2: November 22, 2017
You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up...
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LeadG2: November 3, 2017
People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue...
2 min read
LeadG2: October 27, 2017
Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have...
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LeadG2: October 13, 2017
For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...
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LeadG2: October 9, 2017
When you're spending time or money on SEO, AdWords, or email marketing, you're wasting resources if you're not using conversion-optimized landing...
3 min read
LeadG2: October 4, 2017
Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...
4 min read
LeadG2: September 27, 2017
Grow Your Firm With These 7 Building Blocks A lot of firms will be using the last couple of months of the year to do their marketing and sales...
2 min read
LeadG2: September 13, 2017
We will admit that marketing runs deep in our veins, but something happened that made us think… “Have we as marketers crossed the line?”
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