LeadG2 Blog

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

Brent Tripp: April 10, 2025

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them...

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

Brent Tripp: April 3, 2025

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

2 min read

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

Emily Hartzell: April 1, 2025

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...

3 min read

Adopting a New CRM: Do's and Don'ts

Brent Tripp: March 27, 2025

2 min read

Top B2B Marketing and Sales Channels for 2025

Shaye Smith: March 25, 2025

As we approach the end of Q1 2025, it's crucial for B2B organizations to evaluate the effectiveness of their marketing and sales strategies. The past...

3 min read

Mastering Marketing Hub: Key HubSpot Features You Should Be Using

Brent Tripp: March 20, 2025

2 min read

Revenue Operations Efficiency Checklist For A B2B Organization

Maryanne McWhirter: March 18, 2025

Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By...

2 min read

Boost Media Sales with a High-Impact Website

Emily Hartzell: February 13, 2025

In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads....