2 min read
Emily Hartzell: November 5, 2025
From SEO to AEO: How to Optimize Your Content for the Age of Answer Engines In today’s AI-driven world, optimizing for Answer Engines like ChatGPT and Gemini is just as important as ranking on Google. Picture this. Your perfect prospect is sitting...
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3 min read
Shaye Smith: November 4, 2025
Loop Marketing: The Evolution from Funnel to Continuous Growth Inbound marketing was a game-changer. It transformed how businesses attract and engage...
3 min read
Brent Tripp: October 30, 2025
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
Emily Hartzell: October 29, 2025
You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....
![Dear [First Name]: How to Fix Your Lead Nurturing Sequences](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/LG2_B2BSMH-Blog%20Art-S3-E20-Dear%20%5BFirst%20Name%5D.png?width=1920&height=1080&name=LG2_B2BSMH-Blog%20Art-S3-E20-Dear%20%5BFirst%20Name%5D.png)
3 min read
Brent Tripp: October 22, 2025
We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing...
3 min read
Brent Tripp: October 16, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...
3 min read
Brent Tripp: October 9, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
4 min read
Brent Tripp: October 2, 2025
Onboarding to HubSpot is more than just flipping a switch. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the...
3 min read
Brent Tripp: September 25, 2025
Messy CRMs aren’t just common, they’re inevitable without the right systems, expectations, and habits in place. In this episode of The B2B Sales &...
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