4 min read
Amanda Meade: February 7, 2022
Many companies initially search for suppliers or service providers online. A high-quality, optimized, attractive, and attention-grabbing website is,...
3 min read
Amanda Meade: September 13, 2021
A landing page and a homepage are the same types of pages, right? Well, not exactly — in fact, not at all. A landing page and a homepage are not only...
3 min read
Isha Bell: May 3, 2021
As a professional employer organization (PEO), your company has the flexibility to partner with various industries. This means your online presence...
3 min read
Maryanne McWhirter: August 5, 2020
“Why is my website not ranking on Google?” As inbound marketers, we’re asked this question repeatedly, and it’s a valid concern because 75% of people...
2 min read
LeadG2: December 13, 2017
We recently had a client do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As...
1 min read
LeadG2: December 1, 2017
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you...
3 min read
Dani Buckley: July 28, 2017
I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and...
2 min read
Dani Buckley: July 14, 2017
We hear it all the time: the myriad ways that our websites could be improved. Better images, more user-friendly layout, more cohesive language,...
2 min read
LeadG2: June 30, 2017
A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...
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