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The LeadG2 Blog

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Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

Posted by Dani Buckley

November 27, 2018

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company (or even in a household). It’s easy for us to think about the person who has the most power to say “yes” because that’s what we’re looking for in the first place. However, if we are not also keeping in mind the people who can say “no,” then we could be missing opportunities and hurting our overall efforts.

The Difference Between Decision Makers and Decision Influencers

Let’s start with defining the difference between these two: 

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Topics: target personas, understanding target audience, marketing strategies and tactics, marketing strategy, inbound marketing, Decision Makers

Don't Get Surprised Again... 5 Things to Know About Gen Z!

Posted by Trey Morris

October 19, 2018

"I have no idea how to get Millennials to _______________"
-Every client that I've spoken to in the last 16 years.

Ever since 2002, business owners have struggled to attract the Millennial generation, those born between 1981 and 1996. Millennials are quite different than the Boomers and Gen X who I worked with during my tenure at my advertising agency in the 2000's. And it has taken the marketing world, especially the small- and medium-sized businesses a long time to figure them out (if they have at all).

But to be honest, that's not important right now.  

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Topics: marketing strategy, inbound marketing, content strategy, understanding target audience, target personas

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: target personas, understanding target audience, b2b, marketing strategies and tactics, marketing strategy, content strategy, sales strategy, danibuckley

Getting Back to Basics – Know Your Market

Posted by Dean Moothart

March 6, 2017

Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing workflows, webinars, landing pages, ad words, social media, pay per click, banner advertising, retargeting. There seems to be a never-ending list of strategies and tactics we can invest in and deploy.

It’s important to understand, though, that not every tactic will be successful for every organization. Nor should every organization feel obligated to try every tactic. It’s understandable for marketers to want to try new things—especially if their current tactics aren’t producing the results needed to grow the business. However, it can be easy for marketers to spread themselves too thin. When this happens, they run the risk of creating a lot of activity but not creating successful results.

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Topics: target personas, understanding target audience, inbound marketing, deanmoothart

How Target Personas Can Help Your Entire Sales Process

Posted by Brittany Ransonet

February 6, 2017

We often stress the importance of understanding your target personas when developing an inbound strategy. Without it, your content isn’t geared toward anyone specific, and your overall plan is without strategy. More importantly, you’re missing quality leads that you could nurture and convert into customers… that is kind of the point of this whole inbound thing, right? 

So, yes, understanding your target personas is crucial to your content marketing and inbound efforts. But what we’ve found is that this valuable information doesn’t end there. It applies to other areas of the sales process. With the insights gleaned from research, salespeople now understand more about the common needs, concerns, and questions that prospects typically have during the buying process. And, as a result, they’re able to better define their approach and needs analysis questions to help address these insights.

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Topics: mattsunshine, target personas

Inbound Marketing Commandment #5: You Must Have Someone Responsible

Posted by Brian Hasenbauer

October 31, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will look at each of these ten commandments and why these principles are ones that you can’t ignore. The fifth of The 10 Commandments of Inbound Marketing is: You must have someone responsible for your inbound marketing program. (Tweet This)

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Topics: inbound marketing, target personas, media, professional services

Inbound Marketing Commandment #4: Thou Shall Have a Written Lead Generation Follow Up Strategy

Posted by Brian Hasenbauer

October 24, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we are discussing each of these ten commandments and the importance of each one. Also, we are discussing why these principles are ones that you can’t ignore. The fourth of The 10 Commandments of Inbound Marketing is: You must have a written plan for lead follow up that’s agreed upon by both sales and marketing. (Tweet This)

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Topics: inbound marketing, target personas, media, professional services

Inbound Marketing Commandment #1: Know Your Target Persona

Posted by Brian Hasenbauer

October 3, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will be discussing each of these ten commandments and the importance of each one. Also, we'll share why these principles are ones that you need to abide by and can’t ignore. The first of The 10 Commandments of Inbound Marketing is: Thou Shall Not Put Pen to Paper Before Conducting Research and Understanding Your Target Persona. (Tweet This)

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Topics: inbound marketing, target personas, media, professional services, brianhasenbauer

What Google, Mobile, and Inbound Marketing Have in Common

Posted by Dani Buckley

June 20, 2016

Google is really great at coining terms that help put consumer psychology and trends into easily-understandable terminology. One recent article from Think With Google that especially resonated with me was a dive into the importance of giving consumers relevant content and information in their “I-want-to-know moments”. In particular, on mobile.

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Topics: inbound marketing, target personas, media, professional services, danibuckley

5 Questions You Need to Ask to Create Your Target Personas

Posted by Jason Zimmermann

August 14, 2015

I’ve said it once and I’ll say it again: target persona research is the backbone of an inbound marketing strategy, and it’s where we start the process with all of our clients. If you don’t know who your audience is, you won’t be able to create the best content for them.

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Topics: target personas

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