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The LeadG2 Blog

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One More Reason Not to Spend A Lot of Time on Google+

Posted by LeadG2

September 28, 2015

It’s been brought to light recently by Matt Southern from the Search Engine Journal that Google is no longer indexing Google+ pages for businesses. This is evident, according to Southern, by his testing that Google+ is no longer being included searches which would have previously returned links to Google+ business pages.

From the Search Engine Journal:

Another possible explanation is that Google is responding to the accusations of favoring its own properties in search results by, well, removing its properties from the search results.

Companies like Yelp have long been accusing Google of unfairly ranking Google+ pages ahead of their sites in local search results. The companies allege they’re losing traffic as a result of Google’s practices.

Yelp, TripAdvisor, and individual businesses, should all be happy with today’s discovery. Now, when searching for a business, I find that 9 times out of 10, a business’s own website will show up first. The company website is then followed by Yelp, TripAdvisor, Zomato, and so on. No sign of Google+ anywhere.

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Topics: Social Media, inbound marketing

The Latest Data on Social Media Marketing and What It Means for You

Posted by LeadG2

July 27, 2015

Social media is no longer the hot new thing. It’s become ingrained in our lives, whether we use LinkedIn for career and business, Twitter to gather up-to-the-minute information, or Facebook to keep up with which of our friends are taking cool vacations.

According to Pew Research, 74% of online adults (ages 18+) use social networks regularly. That’s a huge percentage. But in order for that stat to make any difference to us, we need to know a bit more. Like, "How can we generate engagement with our posts?" And, "Can my industry benefit from social media?"

HubSpot recently released a research study aggregating data from over 7,000 businesses across a variety of industries to help us answer those questions: The 2015 Social Media Benchmarks Report.

Here are a few key takeaways we’re going to be applying to our own marketing and our client projects here at The Center for Sales Strategy and LeadG2:

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Topics: Social Media, inbound marketing, lauramacpherson

3 Things to Check Before Deleting Your Company’s Facebook Page

Posted by LeadG2

June 24, 2015

A few weeks ago, Kissmetrics reported that a number of well-known businesses were deleting their company Facebook page due to decreased engagement. That shocked me, since it seems like everybody who’s anybody has a Facebook page. I know reach has shrunk dramatically since the beginning of 2014, but that doesn’t mean companies shouldn’t be there. 

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Topics: Social Media

Those Leads you’re Getting? They May Be Only the Tip of Your Iceberg

Posted by LeadG2

May 29, 2015

Most inbound marketing programs would go nowhere without social media. So inbound marketers create a presence on this, and that social platform and they deploy all the social media sharing tools to get distribution and create some network effect.

And they still miss a tremendous number of potential leads. Because their focus is on measurement, not engagement, they only see social media as a distribution platform and all they do is count noses (likes, follows, etc.). If they understood social media as being at least as much social as it is media, they’d be generating many more leads.

How many more? Is there really an iceberg of hidden leads beneath the ones you see already? It depends on the sector and various other factors, but in some cases, yes. In all cases, there is enough more potential to move beyond measurement into engagement. I will explain.

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Topics: Social Media, lead generation

The Biggest Mistake B2B Marketers Make When Using Social Media for Lead Generation

Posted by LeadG2

May 22, 2015

 

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Topics: Social Media

Social Media and Content Marketing Go Hand in Hand

Posted by LeadG2

April 22, 2015

social_media_and_content_marketingAs an Inbound Marketing and Sales Consultant, I have the pleasure of reviewing dozens of social media and content marketing strategies each year. I see what has been successful for clients and prospects, as well as where the trouble spots are and where companies struggle. 

One of the most common struggles or pitfalls I see is with social media. Marketers try to make social media work for them without actually creating and sharing new content and useful information. They clearly don’t have a content strategy in place; I see them posting a lot of “fuzzy puppy” images or “Happy St. Patrick’s Day” posts. They simply don’t have anything of substance to say. Their website is not rich in content and not very dynamic, so they just post pictures and other fluffy stuff that gets a few likes and almost no engagement. These posts don’t generate leads or traffic to their website or produce any other benefit of note.

Of course, there’s nothing wrong with wishing your followers a happy holiday, but if that’s the majority of your posts on social media, and if those posts don’t include much substance or useful information to your target persona, you are missing the boat. Just being on social media will produce few if any benefits. Your activity should be designed to produce engagement, traffic to your website, and ultimately, leads.

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Topics: Social Media

How to Use Facebook Video Embeds In Your Inbound Marketing

Posted by LeadG2

April 15, 2015

Recently at the Facebook Developer Conference, F8, several new features were announced. Most are related to the new Facebook Messenger app. I think the messenger app can enable more and better interaction between consumers and businesses, making it a great new tool to for many companies’ marketing efforts.

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Topics: Social Media, facebook

Why a Multi-Platform Social Media Approach Makes Sense for Your Business

Posted by LeadG2

February 18, 2015

After it was disclosed by Bloomberg News that Google will once again be displaying Twitter posts in Google’s search results, our team at LeadG2 got to chatting about the importance of not relying too much on any single social network. As we discussed this in more depth, a few important points came to light that are worth sharing.

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Topics: Social Media

5 Ways to Add Social Media to Your Inbound Marketing Strategy

Posted by Jason Zimmermann

January 19, 2015

Social Media. You’ve heard of it. But is it a part of your inbound marketing strategy? And more importantly, how is your brand using social media to display your content, attract visitors, and convert those visitors into leads?

Brands ranging from major corporations to grassroots start-ups are using social media to engage their customers in a way that was almost unheard of a few short years ago. The landscape has changed for those who have integrated social media into their inbound marketing process, and for those who haven’t!

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Topics: Social Media

One Thing You Should Never Do on Social Media

Posted by Dani Buckley

December 15, 2014

There’s a lot of great information on the internet to help you create a social media brand page that gets likes, drives traffic back to your site, and helps you generate leads. We even have a couple posts here and here that can help you in this area.

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Topics: Social Media, danibuckley

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