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LeadG2 Blog

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2 min read

Creating Engaging Blog Posts: Lessons From Good Journalism

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have...

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1 min read

Where Should You Post Your Content?

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...

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2 min read

Owning the Tool Doesn’t Make You an Expert

Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber,...

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4 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Grow Your Firm With These 7 Building Blocks A lot of firms will be using the last couple of months of the year to do their marketing and sales...

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2 min read

3 Steps to Generating Quality Case Studies

The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...

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2 min read

Your Brand’s Competitive Advantage: Relationship

In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave...

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2 min read

5 Ways to Write an Interesting Blog Post on a Boring Topic

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...

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2 min read

5 Tools to Position Yourself as an Expert in Your Field

If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...

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2 min read

6 Elements to Add to Your Company Website to Generate More Leads

A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...

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