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Free is Only Good if You Know How to Use It

Posted by LeadG2

March 13, 2015

With the recent announcement that HubSpot is offering its new CRM free for customers and non-customers alike, I started to think about the free offers I have used in the past and my experiences with them. It also took me back to my days as a triathlon coach and seeing the lack of success experienced by the athletes who downloaded free training programs.

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Topics: premium content

4 Ways to Make Every Piece of Premium Content Attract Leads

Posted by LeadG2

February 25, 2015

If you have started a content (or inbound) marketing program and embraced an inbound marketing culture, congratulations! If you haven’t really started generating any leads, or not as many as you figured you would, read on, this is for you. The challenge of creating and promoting lead-generating content is one of the biggest hurdles that inbound marketers face. We have a few tips that might help get you noticed by prospects and get your premium content generating new leads.

Let’s first be clear what premium content is. It’s not just white papers and downloadable PDFs. Premium content is anything you can use to generate leads through your inbound marketing program—content that looks so appealing to site visitors that they will gladly surrender their identity in return for accessing it. It could be all of this and more:

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Topics: premium content

4 Steps to Creating Premium Content

Posted by Jason Zimmermann

February 11, 2015

As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a problem or answer a question for someone in a particular stage of their buyer’s journey. And that’s the essence of the inbound strategy right there! Creating content that can answer a question for someone will ultimately position you as a thought leader in your industry and further driving more traffic to your site via referrals and socials shares.

But we’re only able to determine the answers to those questions if we’ve prepared properly. We need to outline a plan for creating content, from what we’re going to be talking about to how we’re going to distribute our message. Below we’ll talk about the steps you can take to curate excellent premium content and what to do with it once you’re done!

Click below to view the SlideShare to see 4 Steps to Creating Great Premium Content:

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Topics: premium content

10 Innovative Ideas to Promote Your Premium Content

Posted by Kathleen O. Celmins

February 6, 2015

In order to turn website visitors into leads, you need to create premium content. But simply creating premium content is not enough. Unfortunately, this is not the case of "if you build it, they will come." Well, it is, but they might not come until much later, and that premium content is fresh now!

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Topics: premium content

Use a Campaign Paradigm for Every Piece of Premium Content

Posted by LeadG2

January 21, 2015

If your blog is supposed to be generating leads—if that’s one of the most important goals you’ve set for your content marketing effort—then be certain to understand that premium content is what links your regular content to your lead-generating activities. Without premium content, you won’t know who most of your site visitors are; if you don’t know who they are, they’re not leads at all, and you won’t be able to nurture them, to help them move from mere lead to real prospect.

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Topics: premium content

How To Create Great Landing Pages For Your Premium Content

Posted by Brittany Ransonet

September 12, 2014

We all understand the power of having amazing premium content. “Amazing” as in the kind that is targeted and relevant to your target personas. You know, the type of offer that visitors are happy and willing to give you their email address and phone number (and whatever else) for, because it’s something that they need and/or is going to benefit them. Yes, we get it. Unfortunately, creating amazing premium content does not guarantee leads. In fact, it’s only half of the equation. If you don’t promote them correctly and have a landing page that is designed to convert, you’ve (sadly) wasted your time.

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Topics: premium content, landing pages

What Exactly Is Premium Content And How Many Pieces Do You Need?

Posted by Brittany Ransonet

August 25, 2014

Premium content is a critical part of your lead generation process. Unlike a blog post it’s a piece of content that a visitor downloads for free, but in exchange for their information. Without it, you don’t have too many opportunities to capture visitor’s information (or, lead intelligence) so that you can further nurture them.

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Topics: premium content

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