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The LeadG2 Blog

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3 Reasons All Those Website Visitors Aren't Converting into Leads

Posted by Dani Buckley

June 7, 2019

You’ve invested time, energy, and money on creating a great inbound marketing plan. You’re regularly publishing strategic content that is attracting new visitors to your website daily. You’re promoting your campaigns effectively with a mix of organic and paid efforts. But you just aren’t seeing the leads come in. Sound familiar? That’s because driving traffic to your website is only half the battle. What happens once they get there is what makes the difference between a visitor that comes and goes, and a visitor that raises their hand by filling out a form or taking an action.

There are many reasons why this might be the case, but I’m going to share three of the top reasons we see time and time again causing a low visitor to lead conversion rate.

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Topics: lead generation, inbound marketing

Increase Lead Conversions With This Quick CTA Tip

Posted by Dani Buckley

May 22, 2019

While working with a client recently, we noticed that they were seeing high numbers of traffic to their blog posts but not as many CTA clicks and conversions as we’d like. We felt that we were following all of the typical CTA best practices including a variety of CTAs for different stages of the journey and on various topics, smart CTAs, CTAs that stood out on the website, and so forth.

However, conversions still seemed slightly stalled, and we knew we could do more. So, we looked a bit closer at the analytics and found that the time on page was a little low – likely too low to actually be finishing the blog posts in their entirety and seeing our closing CTAs. This is pretty common in our content-rich world; people scan and then move on.  

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Topics: lead generation, CTA, conversions

Transform Your Website from an Online Brochure to a Lead Generation Machine [VIDEO]

Posted by Dean Moothart

April 19, 2019

Every day, I talk to business leaders who share some common sales challenges. Whether it's a business owner, VP of Sales, or a VP of marketing, the struggles are often the same. I often get asked these questions:

Yet, when I go to their websites, what I often find, is websites that are old, boring, static, and basically online brochures. This might be great for communicating your brand message, but its one-way communication. That could have worked back in 2008 or 2009, but it's 2019, and your prospects (and your market) expect so much more!

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Topics: lead generation

What is Lead Flow? [VIDEO]

Posted by Dani Buckley

February 28, 2019

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I touch on what lead flow is, who is involved, what the process looks like, and more.

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Topics: lead generation, sales and marketing alignment, sales enablement

A Simple Hack to Generate More Traffic (Without Spending More Money)

Posted by Shaye Smith

January 4, 2019

I'm starting today's blog post off with a few stats:

Okay, great. Let's all give LinkedIn a big pat on the back. Those are some intense and super interesting stats to a person in the B2B marketing and sales industries... or they should be. If you aren't interested in capitalizing on these stats, you can stop reading. If you are interested in a 'hack' to help you capitalize and capture some of this focused attention from LinkedIn, keep reading. 

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Topics: Social Media, LinkedIn, lead generation

Generating Qualified Leads: 5 Types of Content that Convert

Posted by Shaye Smith

December 20, 2018

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around the world said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. LeadG2 uses a lead generation process to help our clients navigate and embrace an inbound marketing culture.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

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Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by LeadG2

March 15, 2018

Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

Who's In Charge Of Lead Generation?

Posted by Matt Sunshine

January 16, 2018

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of setting appointments, finding needs, coming up with solutions, building proposals, making presentations, getting the contracts signed, ensuring that the contracts are fulfilled, and picking up the checks: the salesperson. 

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Topics: lead generation, mattsunshine, media, professional services

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