2 min read
LeadG2: March 24, 2017
Marketing automation software is created to make our lives as marketers easier and more effective—though sometimes the plethora of tools can be a...
1 min read
LeadG2: March 17, 2017
We often think of B2B and B2C as worlds apart, but as a colleague recently said, “Either way, you’re selling to a person.” And that’s the truth —...
2 min read
LeadG2: March 10, 2017
The ultimate goal of email marketing is more leads, more customers, and more dollars being spent. But sometimes it takes a few steps between hitting...
3 min read
Dean Moothart: March 6, 2017
Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing...
2 min read
LeadG2: February 24, 2017
Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal...
2 min read
LeadG2: February 20, 2017
Whether you’re looking to hire someone inside or outside of your company to run your inbound marketing, there are some specific traits, talents, and...
1 min read
LeadG2: January 30, 2017
There’s a lot of bad marketing out there—websites, emails, and landing pages that sound more like used car ads than anything else. (No offense to...
3 min read
Guest Contributor: January 20, 2017
Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting...
2 min read
LeadG2: January 9, 2017
Over the past five and half years, LeadG2 has worked with over 100 companies to learn about their top sales and marketing challenges. While not every...
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