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LeadG2 Blog

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2 min read

Top Five Factors of a Successful Inbound Marketing Program

There are certain traits and factors that help to sort out the best and worst, the winners from the losers. This is true not only for individuals and companies, but also for inbound marketing programs. LeadG2 works with inbound marketing clients on...

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2 min read

Capture the Attention of the Media: 7 Steps to Get Started with Inbound PR

If you’re familiar with inbound marketing, you know it is an ideal way to attract the interest of prospects. But the inbound methodology can also be...

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2 min read

Lead Intelligence or Lead Stupidity? Which Category Does Your Company Fall Into?

As an inbound marketer, I download pretty much every piece of premium content I find. (Premium content? That’s the material for which you need to...

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2 min read

Fundamentals of Inbound Selling for Staffing Agencies and Recruiting Firms

Do your sales processes align with how prospects buy? When it comes to securing new accounts, the Internet has turned the buyer-seller relationship...

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2 min read

Inbound Marketing Commandment #10: You Must Use a CRM

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," today we're looking at the ninth of The 10 Commandments of Inbound...

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2 min read

Engage Your Prospect Like They’re a Human and Not Just an MQL

Today’s prospects are more in control of the buying process than ever before. They don’t care about what the next step in your sales process is or...

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4 min read

7 Ways to Improve Your Email

Today we have a guest post from Ashley Lauwereins. Ashley is the Digital Audience Development Specialist with Swift Local Solutions, and is a...

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2 min read

Inbound Marketing Commandment #9: Thou Shall Not Publish Garbage

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," this post looks at the ninth of The 10 Commandments of Inbound Marketing...

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2 min read

How to Prepare for Chatbots

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what...

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