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LeadG2: May 8, 2017
For your content to resonate with your audience and get a response, they have to be able to identify with it. They have to feel that it applies to them. If your content is generic or sounds like it’s written to someone else, your prospects will keep...
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LeadG2: May 5, 2017
If you’ve been marketing for any length of time, you understand the importance of calls-to-action. Without effective CTAs, your prospects will be...
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LeadG2: May 1, 2017
Inbound marketing is a secret weapon in the salesperson’s arsenal. While most salespeople are relying on traditional methods, savvy salespeople can...
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LeadG2: April 26, 2017
It’s likely that you know at least a little bit about each of these methodologies, but let’s start by taking a closer look at what the difference is...
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LeadG2: April 17, 2017
The whole goal of creating blog posts is to get people to read them and to share them so others will read and share. But this goal is getting more...
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LeadG2: April 12, 2017
The call-to-action (CTA) could quite possibly be one of the most overlooked components to any online marketing strategy. Whether you’re running...
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LeadG2: April 7, 2017
You work hard to get website visitors to a landing page. You’ve probably written blog posts, promoted them on social media, maybe even run an AdWords...
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LeadG2: April 5, 2017
It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except...
1 min read
LeadG2: March 31, 2017
Salespeople and marketing teams with an on-the-ground perspective all want an inbound marketing program. They’ve seen the results it produces at...
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