3 min read
LeadG2: March 23, 2023
If your blog is supposed to generate leads—if that’s one of the most important goals you’ve set for your content marketing effort—then be certain to understand that premium content is what links your regular content to your lead-generating...
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2 min read
LeadG2: December 19, 2022
Marketing automation is about making your life easy. Online sales are down or could be improved, so what do you do? There's no better way to capture...
1 min read
LeadG2: October 17, 2022
A CRM could be the answer to your salespeople selling smarter and faster, while streamlining marketing, sales, and customer service in one platform....
3 min read
LeadG2: September 30, 2022
When it comes to email marketing, it’s a tough battlefield. There are many things that make the difference between an email that gets read versus an...
3 min read
LeadG2: April 27, 2022
Congratulations! Your prospect has downloaded a piece of premium content such as an eBook, a sales sheet, or a whitepaper – which means your next...
1 min read
LeadG2: February 28, 2022
Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the...
3 min read
LeadG2: December 21, 2021
More and more B2B companies are jumping on the content marketing bandwagon. 91% of B2B marketers reported that their companies blog or use other...
3 min read
LeadG2: September 22, 2021
Throughout the years of working with multiple industries, we've identified four phases of inbound marketing where B2B companies could use some help....
3 min read
LeadG2: September 8, 2021
We often stress the importance of understanding your target personas when developing an inbound strategy. Without it, your content isn’t geared...
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