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LeadG2: May 28, 2024
AI-driven lead generation tactics are revolutionizing how B2B enterprises scout, connect with, and turn prospects into valuable clientele. With artificial intelligence now a cornerstone of marketing strategies, we're seeing a shift towards more...
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LeadG2: May 9, 2024
Finding an equilibrium between brand-building and sales goals is crucial for businesses to achieve sustainable success in any industry. While brand...
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LeadG2: April 25, 2024
Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on...
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LeadG2: April 15, 2024
Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for...
2 min read
LeadG2: April 11, 2024
In the constantly evolving landscape of sales and marketing, content stands as the cornerstone of success. The quality of content plays a pivotal...
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LeadG2: April 2, 2024
Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with...
2 min read
LeadG2: February 27, 2024
Whether you're a small startup or a well-established enterprise, consistently attracting new prospects is essential for growth. One common strategy...
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LeadG2: February 22, 2024
I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound...
2 min read
LeadG2: February 8, 2024
The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...
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