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LeadG2

Sell Faster. Sell Smarter. Grow your business with inbound marketing and sales enablement.

Making the Transition from Marketing as a Cost Center to a Revenue Center

2 min read

Making the Transition from Marketing as a Cost Center to a Revenue Center

Our team recently had a conversation with a very dejected and downhearted CMO. He had just presented his budget to the CFO, who informed him that all his good intentions and ideas aside, his budget was being cut - instead of increased as he had...

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How to Develop a Lead Nurturing Plan

3 min read

How to Develop a Lead Nurturing Plan

Ask any salesperson about the challenges they face, and most will tell you that prospecting is the toughest part of the sales process. It’s hard to...

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Best Tips for Reaching the Decision Maker

4 min read

The 7 Best Tips for Reaching the Decision Maker Every Time

You found a prospect that has everything you ever wanted and more, and you’re sure that if you could just get an appointment with their top executive...

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4 min read

How to Market Your Construction Company When You're Already Wearing Too Many (Hard) Hats

One of the best ways for modern construction companies to find new clients is developing an online presence. Whether you're an existing construction...

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Anatomy of a Bad IT Firm Website—and How to Improve It

5 min read

Anatomy of a Bad IT Firm Website—and How to Improve It

Many IT firms build their own websites. However, they fail to design their websites in a manner that allows them to market their business completely....

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The Biggest Mistake B2B Marketers Make When Using Social Media for Lead Generation

2 min read

The Biggest Mistake B2B Marketers Make When Using Social Media for Lead Generation

With 71% of online adults using Facebook and 46% of online adults using Twitter there's not much argument taking place against the notion that...

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Understanding the Five Buying Decisions Made During the Buyer's Journey

3 min read

Understanding the Five Buying Decisions Made During the Buyer's Journey

Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are...

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Sales Enablement Tools You Need To Get Noticed by Prospects

5 min read

Sales Enablement Tools You Need To Get Noticed by Prospects

The global market size for sales enablement platforms is expected to reach an astounding $2.6 billion by 2024, up from $1.1 billion in 2019. It’s...

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sales enablement benefits

2 min read

5 Benefits of Sales Enablement and a Sales Playbook

Most managers and sellers have experienced a scenario very similar to this: A seller is moving a new business prospect through the sales process. All...

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