Do you wish your salespeople were spending more time closing new business?
That’s what sales enablement is all about — giving your salespeople the right strategy, content, technology, and training so they can sell smarter and sell faster.
If you want your salespeople to spend more time identifying the best opportunities and closing more deals, follow these sales enablement success tips in the infographic below.
HOw to be Successful at Sales Enablement
At LeadG2, we believe there are four buckets of sales enablement — strategy, content, technology, and training. Each bucket, when implement correctly, empowers sales teams to sell smarter and faster. Managing Partner, Matt Sunshine explains this concept perfectly in a short LinkedIn video.
“What we most often see are teams focusing on the just content of sales enablement,” he explains. “But because they don’t have a strategy, the content isn’t necessarily the right content. You must have content that reaches everyone in their particular customer journey, such as case studies, eBooks, checklists, whitepapers, or blog articles that answer common questions.”
Once you have a sales enablement strategy, uses these eight tips for sales enablement success.