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Dani Buckley

Dani is the VP/General Manager at LeadG2. She has a diverse background in both advertising sales and marketing consulting that helps her address the varying needs of our diverse client base at LeadG2. She’s especially passionate about sales enablement and the many ways that marketing tactics can contribute to achieving sales goals. Dani is a writer, speaker, facilitator, camper van enthusiast, and personal development junkie. She currently lives in Northern California.

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5 min read

8 Reasons Media Companies Love the HubSpot CRM

At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide full customization, set-up, and training on the HubSpot CRM for our clients. Coming from a media sales...

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2 min read

Filling Your CTA Gaps to Increase Lead Conversions

It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals....

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3 min read

5 Reasons Your Website Needs More CTAs and Forms

I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and...

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2 min read

3 Ways Your Website is Failing You

We hear it all the time: the myriad ways that our websites could be improved. Better images, more user-friendly layout, more cohesive language,...

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2 min read

3 Email Tools That Enable Your Salespeople to Send Smarter, Faster, and Better Emails

Email is one of the most important pieces of technology that we use today. While we might even rely too much on email, it’s a necessary part of the...

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2 min read

Why Account Based Marketing and Inbound Marketing Just Make Sense Together

It’s likely that you know at least a little bit about each of these methodologies, but let’s start by taking a closer look at what the difference is...

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2 min read

How to Get Your Call-to-Action to Actually Cause Action

The call-to-action (CTA) could quite possibly be one of the most overlooked components to any online marketing strategy. Whether you’re running...

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2 min read

What the Change of Season Can Teach Us About Inbound Marketing

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except...

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2 min read

The Tracking URL: When to Use it and Why it Matters

Marketing automation software is created to make our lives as marketers easier and more effective—though sometimes the plethora of tools can be a...

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