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Dani Buckley

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Recent Posts

The Heart of LeadG2: Our People!

Posted by Dani Buckley

June 12, 2018

You may (or may not) know that LeadG2 is powered by The Center for Sales Strategy, a sales performance company with a staff that has a combined total of over 255 years of sales experience

At LeadG2 and The Center for Sales Strategy, we are serious about and committed to delivering educational content to your inbox, but today, we'd like to bring you something that's even more serious: OUR PEOPLE! 

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Topics: Talent

Is Your Media Company Doing These 3 Things Yet?

Posted by Dani Buckley

May 30, 2018

In 2015 (yes, three years ago!), I wrote a blog post titled, “3 Things Every Media Company Needs to Do in 2015,” and it was pretty popular. I consider myself uniquely qualified to write about this topic because I spent the first half of my career selling advertising at a media company and the second half (so far) consulting media companies on their B2B marketing, lead generation, and sales enablement needs.  

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Topics: inbound marketing, danibuckley, media, sales enablement

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

May 22, 2018

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence, inbound sales, sales playbook

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: content marketing, content strategy, danibuckley, blog strategy, b2b

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: content strategy, understanding target audience, sales strategy, danibuckley, target personas, marketing strategy, marketing strategies and tactics, b2b

5 Questions You Should Be Asking Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

January 23, 2018

I recently had a call with a prospect who is thinking about working with our team at LeadG2 for their B2B inbound marketing development. They are talking to a few different inbound marketing agencies, and had some really thoughtful and insightful questions to ask us. Personally, I appreciate someone who wants to ask the tough questions and get a better feel for how an agency works and what makes them stand apart from their competition.

Choosing the right inbound marketing agency (or any agency for that matter) isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

So, I’m going to assume you’ve narrowed it down to some of the top inbound marketing agencies around. Then, how do you decide between Awesome Inbound Agency A and Awesome Inbound Agency B, and so on? When they all have successful and happy clients, a positive track record, a strong portfolio, and passionate employees? What sets them apart?

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Topics: danibuckley, Hiring an Agency

8 Reasons Media Companies Love the HubSpot CRM

Posted by Dani Buckley

January 11, 2018

 

At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide full customization, set-up, and training on the HubSpot CRM for our clients. Coming from a media sales background myself, I’ve seen my fair share of CRMs being rolled out, and ultimately never effectively used internally. This is why I love working with media companies today and helping them simplify the process of choosing, setting up, and using a CRM with the HubSpot CRM. 

While no CRM (or really any software tool) is perfect—we personally think the HubSpot CRM is at the top of the list and provides unique benefits that other CRMs can’t deliver on. This is why I’ve developed a list of what I believe to be the top eight reasons media companies will love (and do love!) the HubSpot CRM.

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Topics: danibuckley, crm, sales enablement, inbound sales

Filling Your CTA Gaps to Increase Lead Conversions

Posted by Dani Buckley

January 2, 2018

It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals. One often-overlooked area is the lead conversion opportunities available throughout your website. By “lead conversion opportunities” I mean the different ways in which you have to guide someone to fill out a form on your website for one reason or another.

Evaluating these opportunities starts with knowing exactly what you have available on the other side of forms and making sure you haven’t forgotten anything that is still relevant and usable. But once you’ve done this and have a good idea of what you’re working with, here are some ways to uncover the gaps so you know where to focus your content-creation efforts.

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Topics: call to action, inbound marketing

How to Effectively Promote Premium Content for Optimal Lead Conversions

Posted by Dani Buckley

November 13, 2017

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step involves the promotion of your content across a variety of channels including both inbound and outbound methodologies. This article is meant to give you a comprehensive overview of the top places you should be promoting your premium content offers in order to drive prospects to the corresponding landing page with a form. While every campaign may not include all of these elements, the more you can incorporate into your plan, the more potential buyers you will reach with your offer.

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Topics: premium content, inbound marketing, danibuckley

5 Reasons Your Website Needs More CTAs and Forms

Posted by Dani Buckley

July 28, 2017

I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and strategy for each one varies dramatically, there is one thing I see time and time again (or really a LACK of something). These rather simple, yet incredibly impactful, components of a great website are CTAs (calls-to-action) and forms. Seems easy enough, but then why is it that so many organizations don’t have CTAs and forms placed strategically around their websites?

You might be thinking, “Dani, who cares? What’s the big deal? I have a beautiful, perfectly crafted, well-worded website that drives decent amounts of traffic and tells our story perfectly. What is another CTA or form going to do?” Well… let me tell you what you’re missing out on without having these key conversion opportunities throughout your website. 

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Topics: CTA, websites, inbound marketing

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