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LeadG2

Sell Faster. Sell Smarter. Grow your business with inbound marketing and sales enablement.

Why CEOs Need to Get Social: Personal Branding in the Digital Age

4 min read

Why CEOs Need to Get Social: Personal Branding in the Digital Age

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO, plays a huge role in this. CEOs are the face and voice of their companies, influencing how the public...

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From Search to Sale: Aligning Your SEO Strategy with Your Sales Funnel

5 min read

From Search to Sale: Aligning Your SEO Strategy with Your Sales Funnel

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO...

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Leveraging Content Throughout the Long B2B Sales Cycle

3 min read

Leveraging Content Throughout the Long B2B Sales Cycle

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward...

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Aligning Your Marketing and Sales Processes

3 min read

Aligning Your Marketing and Sales Processes

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these...

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Maximizing Your Inbound Leads: Preventing Sales Follow-Up Failures

3 min read

Maximizing Your Inbound Leads: Preventing Sales Follow-Up Failures

As dedicated inbound marketers, we are passionate about creating opportunities for our sales teams. We constantly enhance our content, study trends,...

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One Thing You Should Never Do on Social Media

1 min read

One Thing You Should Never Do on Social Media

Today, businesses have a wealth of information available to help them create successful social media brand pages that drive engagement, traffic, and...

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How to Leverage Content Marketing for Lead Nurturing

2 min read

How to Leverage Content Marketing for Lead Nurturing

Let's face it; simply attracting leads isn't enough. To convert those leads into loyal customers, businesses must engage in effective lead nurturing...

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Why You Should Implement a Campaign-Driven Marketing Strategy

3 min read

Why You Should Implement a Campaign-Driven Marketing Strategy

Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where...

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Harnessing Marketing Automation to Supercharge Sales

2 min read

Harnessing Marketing Automation to Supercharge Sales

Marketing automation has become an essential tool for businesses in all sectors. Surveys indicate that nearly half of all companies have adopted this...

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