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Dani Buckley

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Recent Posts

Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

Posted by Dani Buckley

November 27, 2018

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company (or even in a household). It’s easy for us to think about the person who has the most power to say “yes” because that’s what we’re looking for in the first place. However, if we are not also keeping in mind the people who can say “no,” then we could be missing opportunities and hurting our overall efforts.

The Difference Between Decision Makers and Decision Influencers

Let’s start with defining the difference between these two: 

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Topics: target personas, understanding target audience, marketing strategies and tactics, marketing strategy, inbound marketing, Decision Makers

5 Reasons We're Thankful for Our Clients

Posted by Dani Buckley

November 20, 2018

I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key characteristics that make for an effective and successful business partnership. We’ve worked with all kinds of businesses in many different industries and stages, and yet there are some clear reasons why some have incredible success with their inbound marketing, and some experience subpar results. This is actually a question I get asked often: “What do we need to do to be successful in this partnership?” So, this article will aim to answer that question while also showcasing the clients that make our days enjoyable day in and day out.

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Topics: inbound marketing, business relationships, company culture, customer service, sales performance, ROI, marketing strategy

5 Questions With... Mark Zimmer, Zimmer Radio, Inc.

Posted by Dani Buckley

September 27, 2018

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. In today's edition, we get to hear from Mark Zimmer, Owner of Zimmer Radio, Inc., out of Joplin, Missouri. 

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Topics: danibuckley, 5 Questions With Series

Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

August 21, 2018

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. We’ve got online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorships fall under outbound. However, what I’ve come to believe is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it is also very applicable to marketing and sales tactics.

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Topics: inbound marketing, danibuckley, digital marketing

The Heart of LeadG2: Our People!

Posted by Dani Buckley

June 12, 2018

You may (or may not) know that LeadG2 is powered by The Center for Sales Strategy, a sales performance company with a staff that has a combined total of over 255 years of sales experience

At LeadG2 and The Center for Sales Strategy, we are serious about and committed to delivering educational content to your inbox, but today, we'd like to bring you something that's even more serious: OUR PEOPLE! 

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Topics: Talent

Is Your Media Company Doing These 3 Things Yet?

Posted by Dani Buckley

May 30, 2018

In 2015 (yes, three years ago!), I wrote a blog post titled, “3 Things Every Media Company Needs to Do in 2015,” and it was pretty popular. I consider myself uniquely qualified to write about this topic because I spent the first half of my career selling advertising at a media company and the second half (so far) consulting media companies on their B2B marketing, lead generation, and sales enablement needs.  

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Topics: inbound marketing, sales enablement, media, danibuckley

Your Salespeople Are Wasting Your Inbound Leads

Posted by Dani Buckley

May 22, 2018

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

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Topics: danibuckley, lead intelligence, sales playbook, inbound sales

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: blog strategy, content strategy, content marketing, b2b, danibuckley

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: target personas, understanding target audience, b2b, marketing strategies and tactics, marketing strategy, content strategy, sales strategy, danibuckley

5 Questions You Should Be Asking Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

January 23, 2018

I recently had a call with a prospect who is thinking about working with our team at LeadG2 for their B2B inbound marketing development. They are talking to a few different inbound marketing agencies, and had some really thoughtful and insightful questions to ask us. Personally, I appreciate someone who wants to ask the tough questions and get a better feel for how an agency works and what makes them stand apart from their competition.

Choosing the right inbound marketing agency (or any agency for that matter) isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

So, I’m going to assume you’ve narrowed it down to some of the top inbound marketing agencies around. Then, how do you decide between Awesome Inbound Agency A and Awesome Inbound Agency B, and so on? When they all have successful and happy clients, a positive track record, a strong portfolio, and passionate employees? What sets them apart?

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Topics: danibuckley, Hiring an Agency

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