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The LeadG2 Blog

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Dani Buckley

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The Top Business KPIs You Should Be Tracking for Marketing, Sales, and Service

Posted by Dani Buckley

May 1, 2019

Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo. When everyone in your organization understands how they should be performing, where their weaknesses and strengths are, and why the business is proceeding the way it is, it becomes easier for everyone to work as a cohesive team and to reach business goals... no matter what department you're in. 

A part of creating solid documentation for a strategy is KPIs, or key performance indicators. These data points paint a clear picture of how the organization performs and how they should move forward. They are typically created in associate with a larger goal. For instance, the goal might be $20 million in revenue but the KPIs to track ongoing performance toward that goal might be monthly retention of clients, number of proposals presented each week, size of proposals, or leads generated from a specific marketing campaign. 

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Topics: marketing strategy, ROI, KPIs

5 Ways Automation Can Improve Your Sales Strategy and Increase Revenue

Posted by Dani Buckley

April 10, 2019

Marketing automation has quickly risen in importance for businesses across all sectors. Surveys indicate that nearly half of all companies have adopted the technology, and that number runs even higher for B2B businesses. 91% of marketers also agree that marketing automation is “very important” for their success across different marketing channels.

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Topics: sales strategy, marketing automation

3 Types of Sales Enablement Content that Every Sales Organization Needs [VIDEO]

Posted by Dani Buckley

April 5, 2019

Sales enablement is the technology, strategy, processes, and content that empower sales teams to sell smarter and faster. Our high-paid salespeople should be spending the majority of their time having quality appointments with potential buyers and presenting solutions, NOT trying to figure out what they're going to say and do next, having to wait on managers for coaching, or creating/finding the right content and resources to share in any given scenario. Salespeople in 2019 should be efficient and smart - so they can work smarter and faster, but also so the buying experience can be better and easier.   

It's our belief that every single successful sales organization needs sales enablement content, and today I'm sharing three types of sales enablement content that every sales team needs. 

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Topics: video, sales enablement, sales enablement for a staffing agency

The 4 Components of Effectively Employing Sales Enablement

Posted by Dani Buckley

March 14, 2019

Sales enablement is quite the buzzword these days, but for good reason. When done effectively, it can have lasting impacts on a sales organization. It can shorten the sales cycle and strengthen the entire sales process. Sales enablement has the ability to increase conversion rates and drive new revenue while simultaneously saving your salespeople precious time. 

In today's business environment, your sales team is not only competing against the sales teams of your competitors, but also the busyness and expectations of your prospects. Sales enablement gives sellers a competitive advantage and empowers them to do more with their time and make smarter decisions along the way. Whether your company is just starting to dabble in the sales enablement game, or have already gone all-in, this article will cover the four key components to finding success with sales enablement. 

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Topics: sales enablement, sales playbook

What is Lead Flow? [VIDEO]

Posted by Dani Buckley

February 28, 2019

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I touch on what lead flow is, who is involved, what the process looks like, and more.

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Topics: lead generation, sales and marketing alignment, sales enablement

One Simple Way to Improve Your Sales Process with Content

Posted by Dani Buckley

January 31, 2019

Are you using content in the sales process? How do you use content in the sales process?

Likely, your marketing team has created a large amount of great content that's not only beneficial for lead generation, but is also helpful for lead nurturing. This content could range from informational blog posts to ebooks, checklists, or industry guides. 

In this video, I share one important way to utilize content in the sales process that many salespeople overlook. This one, simple tip can help improve a salesperson's sales performance.

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Topics: email, content strategy, lead nurturing, sales process

Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

Posted by Dani Buckley

November 27, 2018

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company (or even in a household). It’s easy for us to think about the person who has the most power to say “yes” because that’s what we’re looking for in the first place. However, if we are not also keeping in mind the people who can say “no,” then we could be missing opportunities and hurting our overall efforts.

The Difference Between Decision Makers and Decision Influencers

Let’s start with defining the difference between these two: 

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Topics: Decision Makers, understanding target audience, inbound marketing, target personas, marketing strategy, marketing strategies and tactics

5 Reasons We're Thankful for Our Clients

Posted by Dani Buckley

November 20, 2018

I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key characteristics that make for an effective and successful business partnership. We’ve worked with all kinds of businesses in many different industries and stages, and yet there are some clear reasons why some have incredible success with their inbound marketing, and some experience subpar results. This is actually a question I get asked often: “What do we need to do to be successful in this partnership?” So, this article will aim to answer that question while also showcasing the clients that make our days enjoyable day in and day out.

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Topics: business relationships, sales performance, inbound marketing, marketing strategy, ROI, customer service, company culture

5 Questions With... Mark Zimmer, Zimmer Radio, Inc.

Posted by Dani Buckley

September 27, 2018

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to building a solid lead generation strategy

That's why we started the "5 Questions With..." series. In today's edition, we get to hear from Mark Zimmer, Owner of Zimmer Radio, Inc., out of Joplin, Missouri. 

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Topics: danibuckley, 5 Questions With Series

The Heart of LeadG2: Our People!

Posted by Dani Buckley

June 12, 2018

You may (or may not) know that LeadG2 is powered by The Center for Sales Strategy, a sales performance company with a staff that has a combined total of over 255 years of sales experience

At LeadG2 and The Center for Sales Strategy, we are serious about and committed to delivering educational content to your inbox, but today, we'd like to bring you something that's even more serious: OUR PEOPLE! 

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Topics: Talent

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