Audrey Johnson

6 min read

Definitive Guide to Video Marketing

Video marketing is a powerful way for businesses of all sizes to reach prospects and customers. By incorporating videos into your marketing strategy, you'll be able to reach a wider audience than ever before—even if that audience isn't actively... Read More

3 min read

5 Reasons to Use Video Over Content in the Sales Process

It’s easy to understand why in-person meetings are the standard way salespeople communicate. Looking someone in the eye and offering a firm handshake (like your dad taught you) are tried and true ways to determine whether you want to enter into a... Read More

3 min read

Overview of HubSpot's State of Marketing 2021

Social media marketing is at an all-time high. Nothing can touch email's ROI. And marketers are spending more dough than ever before on content marketing. HubSpot recently asked 1,500+ marketers around the world about their marketing plans for... Read More

2 min read

What Is a Conversion Rate?

Put simply, today's marketing teams tend to have one primary focus — driving traffic toward their websites in hopes that it converts into qualified leads for sales reps to close. However, most teams overlook one major tactic that can help their... Read More

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some critical ways you can up your B2B sales strategy — and you might be surprised to learn that it has... Read More

2 min read

Marketing Mistakes Made by Media Companies

The advertising industry continues to evolve at a rapid pace. Global ad spend is in the billions —and growing! Most leaders at media companies are busy trying to figure out how to attract more and better prospects, how to keep their sales funnel... Read More