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Audrey Johnson

What is a Keyword?

2 min read

What is a Keyword?

Why are keywords so important? For starters, they're used by search engines like Google to help users find what they're looking for on the internet. If people don't use keywords when searching for information or products—or if their searches aren't...

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Definitive Guide to Video Marketing

6 min read

Definitive Guide to Video Marketing

Video marketing is a powerful way for businesses of all sizes to reach prospects and customers. By incorporating videos into your marketing strategy,...

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5 Reasons to Use Video Over Content in the Sales Process

3 min read

5 Reasons to Use Video Over Content in the Sales Process

It’s easy to understand why in-person meetings are the standard way salespeople communicate. Looking someone in the eye and offering a firm handshake...

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Overview of HubSpot's State of Marketing 2021

3 min read

Overview of HubSpot's State of Marketing 2021

Social media marketing is at an all-time high. Nothing can touch email's ROI. And marketers are spending more dough than ever before on content...

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What is a Conversion Rate?

2 min read

What Is a Conversion Rate?

Put simply, today's marketing teams tend to have one primary focus — driving traffic toward their websites in hopes that it converts into qualified...

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Effective Content Marketing for Media Companies

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some...

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Marketing Mistakes Made by Media Companies

2 min read

Marketing Mistakes Made by Media Companies

The advertising industry continues to evolve at a rapid pace. Global ad spend is in the billions —and growing! Most leaders at media companies are...

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