At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide full customization, set-up, and training on the HubSpot CRM for our clients. Coming from a media sales background myself, I’ve seen my fair share of CRMs being rolled out, and ultimately never effectively used internally. This is why I love working with media companies today and helping them simplify the process of choosing, setting up, and using a CRM with the HubSpot CRM.
While no CRM (or really any software tool) is perfect—we personally think the HubSpot CRM is at the top of the list and provides unique benefits that other CRMs can’t deliver on. This is why I’ve developed a list of what I believe to be the top eight reasons media companies will love (and do love!) the HubSpot CRM.