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The LeadG2 Blog

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How Often Should You Publish A Blog Post?

Posted by Matt Sunshine

December 28, 2016

Here’s a question that we've received a few times from regular readers of our blog:

What would you say is the right number of blog posts a business should post each week?

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Topics: content strategy, mattsunshine

HubSpot’s Inbound 2016 from 2,016 Feet Up

Posted by Alan Vitberg

November 16, 2016


The Marketing and Sales Journey Continues….

Last week, I spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. 

In the coming weeks, you’ll be seeing a lot of blog posts on new products announced, summaries of sessions, key takeaways, and so forth—including the insights from the LeadG2 team—so I thought I would share a different perspective and insights on what I took out of the conference.

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Topics: content strategy, inbound marketing, marketing strategy, alanvitberg, professional services

5 Ways Content Strategy Helps You Fill Your Sales Pipeline

Posted by Laura MacPherson

March 30, 2016

If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.

Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be strategic.

Strategy helps you in many ways, but here are the top 5:

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Topics: content strategy, media, professional services

Content Writing Tip: Content Calendars and Holidays

Posted by Brian Hasenbauer

March 4, 2016

If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of interest to your target persona, you can attract new visitors to your website and convert them to leads. However, if you are just getting started with developing your inbound marketing (aka content marketing) program, you might be at a loss for where to start with developing content. I came across a great article about using holidays in the content marketing process, and wanted to share this with you so that your content marketing program can benefit from the many holidays on the calendar.

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Topics: content marketing, content strategy, brianhasenbauer, media

Is Storytelling Overrated? Kevin Spacey Doesn’t Think So.

Posted by Brian Hasenbauer

February 17, 2016

“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and how can you apply the concepts of storytelling to your brand?

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Topics: content strategy, inbound marketing, brianhasenbauer, media, professional services

Owning the Tool Doesn’t Make You an Expert

Posted by Dean Moothart

February 10, 2016

Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber, bricks, nails, cement, pipes, wires, etc. You could even make sure that I had all the right tools—hammers, saws, ladder, etc. But you probably still wouldn’t want me to build your house. In fact, I can guarantee that even if you supplied me with all of the materials and tools needed to build a house, you would be terribly disappointed with two things. First, you would be disappointed with how long it took me to deliver the finished product. And second, you would be even more disappointed with the quality of that final product.

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Topics: content strategy, inbound marketing, media, deanmoothart, professional services

How Effective Content Can Help You Speed Up Your Sales Process

Posted by Laura MacPherson

November 2, 2015

For your content to resonate with your audience and get a response, they have to be able to identify with it. They have to feel that it applies to them. If your content is generic or sounds like it’s written to someone else, your prospects will keep clicking through the Internet.

How can you come up with content that not only matches who your target prospect is, but also where he or she is in the buyer’s journey? That’s what we’re going to dig into in this post.

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Topics: content strategy, inbound marketing, lauramacpherson

How To Create a Year's Worth of Content With Freelance Writers

Posted by Kathleen O. Celmins

March 2, 2015

The backbone of a strong inbound marketing program is the content. Good content posted several times a week. We gave you a list of 156 possible blog posts to help you get through the year, but let’s not mince words: that’s a lot of content to write by yourself.

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Topics: content strategy, inbound marketing

7 Things You Need to Understand About Inbound Marketing

Posted by Kathleen O. Celmins

November 24, 2014

Inbound marketing is a buzzword these days. But what does it mean? Simply put, inbound marketing provides a way to get your message out online so when someone is looking for your product, service, or industy, you are one of the search results. Here are seven things you absolutely need to understand about inbound marketing that may not be immediately obvious.

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Topics: content strategy, inbound marketing

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