"Hi Brian, I'd like to join your LinkedIn network." Don’t you love to get these generic LinkedIn requests in your email inbox every day? Yeah, me too.
While LinkedIn is undoubtedly the 1,000-pound gorilla in the business networking space, for some it sometimes can be more annoying than helpful. Many business people still don’t believe that being active on social media is worth the time or effort. For those that don’t want to be seen as a thought leader in their industry or don’t want to spend time creating content that helps connect them with prospects, it is indeed a waste of time. But for business leaders and salespeople wanting to advance in their careers and be seen as an expert in their field, social selling and being active on social media is paramount to success.