1 min read
I Was Wondering if There Was A Way To...
Over the past 4 years as an Inbound Marketing and Sales Consultant at LeadG2, I’ve been asked a lot of questions by clients about where to find...
1 min read
Over the past 4 years as an Inbound Marketing and Sales Consultant at LeadG2, I’ve been asked a lot of questions by clients about where to find...
4 min read
Seeing the Right Metrics is the Foundation for Making the Right Marketing Investments When your boss (or if you’re the boss) has both eyes open when...
3 min read
The objective of all marketing strategies should be to generate revenue. The first step in generating revenue is generating leads. However, marketing...
4 min read
Can a Creative Online Lead Generation Program Get Recruiting Firms and Staffing Agencies a Bigger and Stronger Pool of Job Candidates? Year in and...
2 min read
From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound...
2 min read
Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of...
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Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes"...
2 min read
It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just...
3 min read
If your sales and marketing teams are meeting on a regular basis to review the quality of leads that are coming in, there is a good chance that you...