1 min read
Dean Moothart: March 28, 2024
The premier thought leaders in business today all seem to agree that B2B sales and marketing organizations that continue to invest in and leverage...
2 min read
Kaitlyn McDevitt: February 8, 2024
The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...
5 min read
Amanda Meade: January 25, 2024
Having a well-thought-out strategy for engaging and converting potential buyers is imperative for businesses. That's where lead nurturing email...
5 min read
Amanda Meade: August 21, 2023
Are you struggling to turn your leads into loyal customers? If so, it's time to explore the power of lead nurturing. Simply generating leads is not...
4 min read
Elissa Blankenship: April 10, 2023
Business-to-business (B2B) sales are often a long and complex process. As a salesperson, it’s important to understand the needs and motivations of...
3 min read
LeadG2: March 10, 2021
Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are...
2 min read
Dean Moothart: March 27, 2017
We are living in an age of the empowered buyer. Your prospects are in more control of the buying/selling process than ever before. They’re...
2 min read
LeadG2: December 7, 2016
Do your sales processes align with how prospects buy? When it comes to securing new accounts, the Internet has turned the buyer-seller relationship...
2 min read
Dean Moothart: December 2, 2016
Today’s prospects are more in control of the buying process than ever before. They don’t care about what the next step in your sales process is or...
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