4 min read
Sandra Sepaniak: April 3, 2023
Even the greenest marketers know how important it is not to waste a single cent of your marketing budget. Several marketing tactics can be ineffective, depending on the specific circumstances and goals of a marketing campaign. A few examples include...
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3 min read
Sandra Sepaniak: March 16, 2023
Some business owners think that just because they’ve started using content marketing, they will instantly get more sales. Or, they might think that...
4 min read
Sandra Sepaniak: March 9, 2023
When it comes to inbound marketing, I’ve been a part of this scenario multiple times: Your company’s top brass is enthusiastic about the new...
3 min read
Sandra Sepaniak: March 2, 2023
Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A...
4 min read
Sandra Sepaniak: January 23, 2023
Inbound marketing has become a cornerstone for businesses in every corner of every industry, from B2B to B2C. Any good marketer will know this...
12 min read
Sandra Sepaniak: January 16, 2023
Despite the rise (and occasional fall) of numerous other marketing platforms in the past few decades, email marketing is a steadfast staple that...
4 min read
Sandra Sepaniak: January 9, 2023
There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...
4 min read
Sandra Sepaniak: October 28, 2022
Those of us who were on the internet or otherwise watching the news in the autumn of 2016 might remember when there was a rash of evil clown...
5 min read
Sandra Sepaniak: August 25, 2022
As any savvy marketer will know, marketing strategies have to be based on data and facts in order to be effective. While some decision-makers might...
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