4 min read
Ross Raffin: October 12, 2023
Unlike many articles on this subject, none of the below was written by artificial intelligence. But is that a good thing? From a productivity standpoint, this blog was created at a glacial pace compared to AI-written content from large language...
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11 min read
Ross Raffin: August 8, 2022
Google is a fickle partner when it comes to search engine optimization. The algorithms (there isn’t just one “Google algorithm”) update on a daily...
3 min read
Ross Raffin: April 11, 2022
In a world where “it depends” is the most popular answer to SEO questions, the answer to the question “does video help SEO” is refreshingly...
4 min read
Ross Raffin: December 6, 2021
Disappointed by your website’s traffic? The problem may lie with your SEO efforts. Prospects typically find your website in five ways: Through a...
3 min read
Ross Raffin: June 21, 2021
It’s high noon on the first page of Google. A black hat SEO stands across from a white hat SEO, and there isn’t enough room in this SERP for the two...
4 min read
Ross Raffin: September 16, 2020
Two things are equally bountiful in the world of SEO: Those that claim to be SEO guru, and Those that spread SEO myths They're equally bountiful...
3 min read
Ross Raffin: July 6, 2020
At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site...
3 min read
Ross Raffin: April 20, 2020
If you want to see two Search Engine Optimization experts argue, ask them about the effects of social media on SEO. In 2010, Google and Bing both...
3 min read
Ross Raffin: March 25, 2020
“The decision to move forward with a PEO was almost always based on a trust that the PEO would handle the [HR] functions with the same care and...
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