You’ve created a strategic piece of content for your prospective customers, and a potential customer has agreed to share their contact information in exchange for a piece of premium content.Once they enter their information, they're taken to a thank you page on your website where the content is delivered.

It can be tempting to use a generic in-line thank you message with a link to your content, but it pays to consider the benefits of a thank you page that contains a few more bells and whistles.

A landing page is a page on your website that has a specific purpose centered around an action you want someone to take. It typically contains a form that your prospects will complete in exchange for a valuable piece of free premium content or some kind of action—like scheduling a consultation. It's a critical part of the lead generation process since this is how a visitor becomes a lead and enters your sales funnel.  

As inbound marketers, we want to create content that breaks through the clutter and gets the attention of our target persona. Our brains are wired for story, and the classic Hollywood storytelling structure that sells movie tickets also works to captivate your prospects.

Every story has the same elements; and every movie that’s ever kept you on the edge of your seat follows the same structure — but it goes beyond weekend entertainment.

"There's always room for a story that can transport people to another place.” 
–J.K. Rowling 

Why does your business need stories? Because a good story builds rapport and makes a complex product or process easy to understand. A story places your prospect in the shoes of your existing clients, allowing them to imagine what it’s like doing business with you.

Whether you’re on a stage, sharing a video, writing a blog post, or laughing over a cup of coffee, the stories you tell bring you — and your business—to life.

Content for B2B blogs needs to be value-focused — quantity does not equal quality.

Unless you’re a professional content writer, generating blog topics and SEO keywords is a task that generally takes a lot of thought, research, and patience. One study found that the average blog post takes 3 hours and 57 minutes to write!

Here are the seven practical tactics you can use right now to write a powerful, valuable blog post to your target audience —and it's not going to take 3 hours and 57 minutes!

If you’ve ever been to a comedy club, you’ve seen at least one improv performance. This is where actors make up a scene, completely on the fly, often using suggestions provided by the audience. This popular form of entertainment tickles the funny bone and allows audience members to blow off steam.

Creating good improv is more complicated than it looks—but at its core is the power of Yes, and… It’s this simple phrase that gives this actor’s tool the potential to boost your business.  

This concept alone has immense value in business. Yes, and... keeps the door open for more conversation, shows agreement, and demonstrates an interest in problem-solving. Think of how powerful it would be if you had to find a way to agree in every meeting or negotiation. Instead of shutting down the conversation, you would be open to listening, seeking common ground, and collaborating. 

Congratulations! Your prospect has downloaded a piece of premium content such as an eBook, a sales sheet, or a whitepaper – which means your next task is to nurture the relationship.

By getting the right pieces of content in front of them at the right time, you’ll establish credibility and thought leadership, and potentially shorten their decision-making time.

In order to provide valuable information, you’ll need your new lead to continue to open the emails you send.

Most employees know the importance of blogging for business. It’s getting them to create the content that becomes the obstacle. There’s never enough time; they aren’t strong writers; SEO is a foreign language – whatever the reason, getting consistent quality content is hard.

Luckily, we know some tips and tricks that can help make content creation a lot easier – plus, saves a whole bunch of time!