One of the characteristics of any serious professional in most any field is a keen interest in polishing their skills and staying current with changes impacting their sector, their technology, or their customers. In the rapidly evolving business of marketing technology, this is doubly true!
If you are an inbound marketer and haven’t been reading the trades, inbound marketing blogs (like HubSpot’s) or any new books in recent years, my gosh! There’s a good chance that your knowledge and skills are outdated, that your ability to recommend and implement technology-driven marketing solutions is no longer competitive.
In light of Matt Sunshine’s new book, LeadG2: Getting Prospects to Raise Their Hands, we wanted to highlight some of the best recent books about inbound marketing to help you stay up to date on one of the fastest growing areas of marketing—inbound marketing.
by Warren Mori
4. The Marketer's Guide to Mastering HubSpot: Your Guide to Navigating HubSpot for Inbound Marketing
5. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
by Mark Roberge
Do you have a book to add? Or maybe a book on a related topic (marketing automation, sales, search engine optimization etc.). Feel free to post information about it in the comments so that we can share with our blog readers.