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The LeadG2 Blog

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Kathleen O. Celmins

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Recent Posts

6 Inbound Marketing Lessons We've Learned Since We Started LeadG2

Posted by Kathleen O. Celmins

January 12, 2015

We launched LeadG2 as its own brand in August 2014, after existing as a department in The Center for Sales Strategy for two years. We started doing inbound marketing for ourselves in 2011, and we were able to apply what we learned as we grew to a full-fledged agency.

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Topics: inbound marketing

5 Questions With... Matt Mills, WTOP

Posted by Kathleen O. Celmins

January 7, 2015

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your inbound marketing adventure.

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What We Learned From Our 2014 Content Audit

Posted by Kathleen O. Celmins

January 5, 2015

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content audit every year.

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Topics: blogging best practices

How to Re-Engage Cold Leads

Posted by Kathleen O. Celmins

December 19, 2014

Someone filled out the form to download your latest eBook. You took a look, and noticed that they are the definition of a marketing qualified lead. Excellent! You reach out to them. Silence. You reach out again. Still more silence. You know that it takes multiple points of contact to make a connection, so you try again.

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Topics: lead nurturing, Sales

5 Questions With... Piper Walker, The Weather Channel

Posted by Kathleen O. Celmins

December 17, 2014

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your inbound marketing adventure.

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7 Things You Need to Understand About Inbound Marketing

Posted by Kathleen O. Celmins

November 24, 2014

Inbound marketing is a buzzword these days. But what does it mean? Simply put, inbound marketing provides a way to get your message out online so when someone is looking for your product, service, or industy, you are one of the search results. Here are seven things you absolutely need to understand about inbound marketing that may not be immediately obvious.

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Topics: content strategy, inbound marketing

Does Your Website Do Anything for You? Win an Inbound Makeover

Posted by Kathleen O. Celmins

November 13, 2014

We created the following posters to let people know about the inbound makeover contest we're currently running. We've already had a lot of solid entries, but the contest is still accepting more entries.

Have you entered yet? Last week, we hosted a webinar about the four types of companies that might need an inbound makeover.

Find out all about the contest, including what you could win here, then enter to win here, and share these posters with others in your organization below:

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4 Types of Companies That Need an Inbound Makeover: Webinar Recording

Posted by Kathleen O. Celmins

November 4, 2014

Last week, we debuted our webinar series with The four types of companies in need of an inbound makeover.

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Topics: inbound marketing

94% of B2B Buyers Search Online Before Purchasing: Why You Should Care

Posted by Kathleen O. Celmins

October 28, 2014

This article from MarketingCharts is telling. Nearly 94% of all B2B buyers are doing research before buying. This piqued my interest for a few reasons:

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Topics: inbound marketing, research

5 Questions With... Matt Sunshine, President, LeadG2

Posted by Kathleen O. Celmins

October 3, 2014

Welcome to the first post in a series where we’ll let our readers get to know leaders in the industry by asking a series of five questions. We're calling it 5 Questions With...

First up is Matt Sunshine, President of LeadG2 and Executive Vice President of The Center for Sales Strategy. Matt is a forward thinker who never stops moving and is always looking for more opportunities to grow. He leads the team that built LeadG2 from scratch and we’re all excited to see where he and his team take it.

Connect with Matt:

Email | Twitter | LinkedIn

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