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4 Types of Companies That Need an Inbound Makeover: Webinar Recording
Kathleen O. Celmins : November 4, 2014
Last week, we debuted our webinar series with The four types of companies in need of an inbound makeover.
Definition of a Category
Category and tags are frequently used synonymously. Though often times a category (in terms of hierarchy) is the top-level definition and a tag may be a more specific classification beneath that.
For example, a blog about apple pies may have a category of baking and a tag of pies.
How Categories (Topics in HubSpot) Work
Categories help you define your structure (even after you've been writing for awhile). Once you notice you're writing about something a lot, you can create a link somewhere on your site that allows for people to find more information about your topic. Let's say you're writing a recipe. You can tag your ingredients (apples, pie crust) as well as the course (dessert). Then, you can organize your site to list categories so your apple pie recipe comes up whether the person clicks on the ingredient or the course.
If you're interested in learning about all 40 inbound marketing terms, download the free ebook.
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Six Reasons Your Organization Needs an Editorial Calendar
Kathleen O. Celmins : March 11, 2015
Whenever we start working with a new client, one of the first things we do is establish an editorial calendar. It's a great way to show everyone who...
How To Create a Year's Worth of Content With Freelance Writers
Kathleen O. Celmins : March 2, 2015
The backbone of a strong inbound marketing program is the content. Good content posted several times a week. We gave you a list of 156 possible blog...