Before making any significant purchasing decisions, we’re willing to bet that you do some extensive online research. That includes browsing websites, images, and social media accounts, but most importantly, it means you’re reading reviews.

With that said, the power of reviews should never be underestimated. There will never be a better marketer for your company than your satisfied clients and consumers. Sharing real experiences helps deliver on your brand’s promise, but positive reviews also bring what other marketing efforts just can’t.

However, reviews can easily make or break a brand. How can you encourage satisfied clients and customers to share their positive experiences online for the world to view?

Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the terminology can be essential to ensuring you understand the results of your marketing efforts.

After looking over your marketing analytics, do you feel like you leave with more questions? You are not alone — our team of consultants are regularly asked to explain the difference between a bounce rate and an exit rate, and explain why the bounce rate matters.

The first quarter of the year flew by, and many are reviewing their Q1 marketing efforts. So how did you do? Are your marketing efforts paying off? How about those KPIs?

For those of you searching for some ways to improve your marketing efforts moving into the second quarter and the rest of the year, here are three tips to implement in your quarterly reviews to increase the success of your marketing campaigns moving forward.

Many marketing departments are faced with a similar problem. The reality that the field of marketing is ever-evolving (and ever-growing with responsibilities). The problem comes when the responsibilities continue to grow, but your marketing department is only one department, and the team is not able to carry the massive load it takes to be successful with the marketing strategy. With that said, finding an agency partner to assist your marketing team can be the perfect solution.

At LeadG2, we take pride in our ability to work seamlessly in conjunction with your marketing department and come alongside our partners as an extension of their core marketing team. Any quality marketing agency partner should fill a void and take on responsibilities as part of the core team. So how do we do it, you ask?

Looking for a business, product, or service? Need a good how-to video? Just "Google it." Google has made accessing the information we need readily available and easily accessible. Consumers can find businesses, services, and products with a click of a button and faster than ever before, making it vital that your business has an online presence.