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The LeadG2 Blog

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How to Increase Likes on Your Facebook Page

Posted by Brian Hasenbauer

September 23, 2016

Over the past few years, Facebook has changed its algorithm and the way that it shows pages to those who "like" a page. When Facebook first launched pages, most (if not all) of those who “liked” a page would see the posts of the pages they liked in their feed. As more Facebook pages came online and Facebook was pressured to monetize its platform at a more rapid pace, the algorithm was modified so that most of those that liked your page would not see the post unless it was boosted.  

In 2012, Facebook said that the organic reach from a brand page on Facebook would be close to 16% but recently that percentage has dropped even further. Some experts have estimated that the percentage of followers who actually see any given post is anywhere between 2% and 6% of the total number of people that like your page. So is it worth it to spend time and money focusing on increasing the number of "likes" on your page when only 2% to 6% see the posts? It is if it’s free and easy to do. So here are 3 steps to increasing the number of "likes" of your Facebook Page.

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Topics: Social Media, inbound marketing, brianhasenbauer, media, facebook, professional services

3 Steps to Creating an Effective Blogger Outreach Campaign

Posted by Brian Hasenbauer

August 29, 2016

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their salespeople, utilizing digital marketing tools and tactics such as blogging, social media, and search engine optimization.” Today, most people understand what I am talking about and mention something about either reading blogs or having a blog.

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Topics: Social Media, brianhasenbauer, media, professional services, blogging

How to Deal With Facebook's Choice of Friends Over Publishers

Posted by Brian Hasenbauer

July 1, 2016

Facebook recently announced the latest update to the algorithm that drives the feed that users see on Facebook. With the latest changes made by Facebook, you'll see posts from your friends in your feed more often, and you'll see posts from publishers and news outlets less. However, when a news article is shared or liked by someone, it will then be recognized by the algorithm and Facebook will begin to display more of that type of content in that person’s feed. Note that there are settings within Facebook to adjust which pages or friends’ posts you see first—but most users don’t know that even exists.

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Topics: Social Media, brianhasenbauer, media, professional services

Make Your Content More Shareable With These Insights

Posted by Laura MacPherson

May 30, 2016

The goal of writing a blog or creating premium content is to get them shared so they can reach prospects in your target market. With all the content that's out there, how can you craft content that people want to share?

HubSpot Research and BuzzSumo recently released a report analyzing 175,000 B2B and B2C blog posts, looking at how to optimize content for the maximum amount of shares per social network. The study looked into the differences in social shares, content length, and performance on social networks between B2B and B2C posts and broke down the data. Here's what you need to know.

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Topics: Social Media, blogging

What Will YOU Do With A Full 140 Characters?

Posted by Dani Buckley

May 18, 2016

Twitter supposedly has some exciting (yet unofficial) news to announce about their 140-character limit for tweets . (Well, it’s exciting if you are a digital nerd like me and many of my colleagues at LeadG2.) While the news is not public and Twitter has not made any official announcements about it yet, Bloomberg reported that a source leaked the details of an upcoming plan to change the way characters are counted on tweets. 

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Topics: Social Media, Twitter, danibuckley, media, professional services

Linkedin Publishing is Great... But So Is Your Own Website!

Posted by Brian Hasenbauer

May 4, 2016

Writing insightful articles takes time and energy, and you want to get the most out of what you've written. After you spend time researching your topic, writing down your thoughts, editing and proofing, you want to share it with the world—or at least share it with your 500+ LinkedIn contacts and the public. So you may decide to share your thoughts with your LinkedIn network by making a LinkedIn published post… Awesome… You get a few likes and a few shares, and all is good in life. 

Sound familiar? If you are publishing using the LinkedIn long form post format, this might be similar to what you have been doing and hopefully getting some results from. LinkedIn long form posts are a great platform for “blogging” and communicating your ideas and thoughts to those within your network as well as your extended network on LinkedIn.  However, if you are only publishing to LinkedIn and doing nothing else, are you really getting the most out of LinkedIn long-form posts? I say “no”... and here’s why.

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Topics: Social Media, brianhasenbauer, media, personal brand, professional services

One More Reason Not to Spend A Lot of Time on Google+

Posted by Brian Hasenbauer

September 28, 2015

It’s been brought to light recently by Matt Southern from the Search Engine Journal that Google is no longer indexing Google+ pages for businesses. This is evident, according to Southern, by his testing that Google+ is no longer being included searches which would have previously returned links to Google+ business pages.

From the Search Engine Journal:

Another possible explanation is that Google is responding to the accusations of favoring its own properties in search results by, well, removing its properties from the search results.

Companies like Yelp have long been accusing Google of unfairly ranking Google+ pages ahead of their sites in local search results. The companies allege they’re losing traffic as a result of Google’s practices.

Yelp, TripAdvisor, and individual businesses, should all be happy with today’s discovery. Now, when searching for a business, I find that 9 times out of 10, a business’s own website will show up first. The company website is then followed by Yelp, TripAdvisor, Zomato, and so on. No sign of Google+ anywhere.

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Topics: Social Media, inbound marketing, brianhasenbauer

The Latest Data on Social Media Marketing and What It Means for You

Posted by Laura MacPherson

July 27, 2015

Social media is no longer the hot new thing. It’s become ingrained in our lives, whether we use LinkedIn for career and business, Twitter to gather up-to-the-minute information, or Facebook to keep up with which of our friends are taking cool vacations.

According to Pew Research, 74% of online adults (ages 18+) use social networks regularly. That’s a huge percentage. But in order for that stat to make any difference to us, we need to know a bit more. Like, "How can we generate engagement with our posts?" And, "Can my industry benefit from social media?"

HubSpot recently released a research study aggregating data from over 7,000 businesses across a variety of industries to help us answer those questions: The 2015 Social Media Benchmarks Report.

Here are a few key takeaways we’re going to be applying to our own marketing and our client projects here at The Center for Sales Strategy and LeadG2:

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Topics: Social Media, inbound marketing, lauramacpherson

3 Things to Check Before Deleting Your Company’s Facebook Page

Posted by Brian Hasenbauer

June 24, 2015

A few weeks ago, Kissmetrics reported that a number of well-known businesses were deleting their company Facebook page due to decreased engagement. That shocked me, since it seems like everybody who’s anybody has a Facebook page. I know reach has shrunk dramatically since the beginning of 2014, but that doesn’t mean companies shouldn’t be there. 

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Topics: Social Media, brianhasenbauer

Those Leads you’re Getting? They May Be Only the Tip of Your Iceberg

Posted by Brian Hasenbauer

May 29, 2015

Most inbound marketing programs would go nowhere without social media. So inbound marketers create a presence on this, and that social platform and they deploy all the social media sharing tools to get distribution and create some network effect.

And they still miss a tremendous number of potential leads. Because their focus is on measurement, not engagement, they only see social media as a distribution platform and all they do is count noses (likes, follows, etc.). If they understood social media as being at least as much social as it is media, they’d be generating many more leads.

How many more? Is there really an iceberg of hidden leads beneath the ones you see already? It depends on the sector and various other factors, but in some cases, yes. In all cases, there is enough more potential to move beyond measurement into engagement. I will explain.

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Topics: Social Media, lead generation, brianhasenbauer

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