3 min read
Wait... People Still Read Blogs?! (AEO is the New SEO)
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing...
3 min read
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
4 min read
Onboarding to HubSpot is more than just flipping a switch. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the...
3 min read
Messy CRMs aren’t just common, they’re inevitable without the right systems, expectations, and habits in place. In this episode of The B2B Sales &...
2 min read
What Is Loop Marketing? Loop Marketing is HubSpot’s new go-to-market framework (introduced and emphasized heavily at this year’s INBOUND conference)...
3 min read
Headed to INBOUND this year? Whether you’re a first-timer or a seasoned attendee, this quick episode of The B2B Sales & Marketing Hotline is packed...
2 min read
B2B podcasting strategy isn’t just about brand awareness—it’s about revenue. In today’s attention-starved digital environment, B2B buyers crave...
2 min read
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....