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podcasts

Wait... People Still Read Blogs?! (AEO is the New SEO)

3 min read

Wait... People Still Read Blogs?! (AEO is the New SEO)

In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...

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Dear [First Name]: How to Fix Your Lead Nurturing Sequences

3 min read

"Dear [First Name]": How to Fix Your Lead Nurturing Sequences

We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing...

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Prompt Like a Pro: Smarter AI Requests for Better Outputs

3 min read

Prompt Like a Pro: Smarter AI Requests for Better Outputs

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...

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Onboarding HubSpot the Right Way: What Every B2B Team Should Know

4 min read

Onboarding HubSpot the Right Way: What Every B2B Team Should Know

Onboarding to HubSpot is more than just flipping a switch. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the...

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Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

3 min read

Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

Messy CRMs aren’t just common, they’re inevitable without the right systems, expectations, and habits in place. In this episode of The B2B Sales &...

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Why HubSpot's Loop Marketing Changes Everything

2 min read

Quick Chat: Why HubSpot's Loop Marketing Changes Everything

What Is Loop Marketing? Loop Marketing is HubSpot’s new go-to-market framework (introduced and emphasized heavily at this year’s INBOUND conference)...

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Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event

3 min read

Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event

Headed to INBOUND this year? Whether you’re a first-timer or a seasoned attendee, this quick episode of The B2B Sales & Marketing Hotline is packed...

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B2B podcast strategy

2 min read

Why B2B Podcasting Strategy Belongs in Your Revenue Plan

B2B podcasting strategy isn’t just about brand awareness—it’s about revenue. In today’s attention-starved digital environment, B2B buyers crave...

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Beyond the Hype: Making AI Work for Your B2B Strategy

2 min read

Beyond the Hype: Making AI Work for Your B2B Strategy

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success....

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