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Profitable Lead Gen Series: The Call-To-Action

Posted by Shaye Smith

May 15, 2020

More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the call-to-action (CTA). If the CTA doesn’t persuade a visitor to take action, then your offer might just be void. 

CTAs can be used on product pages, in digital ads, blog posts, email, social media, direct mail, throughout your website, and pretty much anywhere you can market your offer (both digital and non). However, not all CTAs are created equal. In a world where every brand is fighting for consumers’ attention, it’s critical that prospects choose your offer over your competitors. The CTA is what invokes that action (or doesn’t).

Keep reading, because this blog digs into how to create CTAs that invoke action.

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Topics: call to action, lead generation

Filling Your CTA Gaps to Increase Lead Conversions

Posted by Dani Buckley

January 2, 2018

It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals. One often-overlooked area is the lead conversion opportunities available throughout your website. By “lead conversion opportunities” I mean the different ways in which you have to guide someone to fill out a form on your website for one reason or another.

Evaluating these opportunities starts with knowing exactly what you have available on the other side of forms and making sure you haven’t forgotten anything that is still relevant and usable. But once you’ve done this and have a good idea of what you’re working with, here are some ways to uncover the gaps so you know where to focus your content-creation efforts.

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Topics: call to action, inbound marketing

How to Get Your Call-to-Action to Actually Cause Action

Posted by Dani Buckley

April 12, 2017

The call-to-action (CTA) could quite possibly be one of the most overlooked components to any online marketing strategy. Whether you’re running retargeting banner ads, paying for a sponsored Facebook post, or just putting the right buttons on your site or your own blog, a CTA can make or break your marketing campaign.

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Topics: call to action, danibuckley

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