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The LeadG2 Blog

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B2B Companies: Super-Serve Your Clients To Success

Posted by Shaye Smith

August 2, 2018

We serve clients. Our team exists to provide services that set a client up to succeed. We provide a service that's a part of a bigger plan with bigger goals and expectations, but what we do plays a major part in supporting the end product and success. In a way, I define my success by our clients' success. 

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Topics: business relationships, goals, b2b, shayesmith

How to Make Sure Your B2B Content is Converting

Posted by Dani Buckley

February 28, 2018

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content must be grammatically correct, educational, formatted properly, and a good representation of your brand, it must also be strategically created following proven best practices that most inbound marketers follow. These tactics are what help ensure your content isn’t just interesting or nice to read, but ultimately driving prospects closer to doing business with you and taking some kind of action or next step.

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Topics: content marketing, content strategy, danibuckley, blog strategy, b2b

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: content strategy, understanding target audience, sales strategy, danibuckley, target personas, marketing strategy, marketing strategies and tactics, b2b

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