4 min read
Matt Sunshine: October 25, 2017
In sales it’s all about making the sale. Right? Absolutely! But making the sale isn't easy. And these days, most sales reps tell me it’s getting even tougher out there. Why? Well for one reason, there's more competition than ever before—more people...
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2 min read
Matt Sunshine: September 6, 2017
The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...
2 min read
Matt Sunshine: August 28, 2017
Recently I was talking to a general manager of a radio station who has been following this blog for some time now. For this article, I'll refer to...
3 min read
Matt Sunshine: August 23, 2017
Sales superpowers? Yes, really. To understand what I mean, please take a step back from the world of selling and focus instead on the process of...
3 min read
Matt Sunshine: August 9, 2017
Imagine going to a hockey game, and watching as your team decides not to take the ice for the first two periods of the game. Instead, they just skate...
3 min read
Matt Sunshine: July 24, 2017
The need for high-quality case studies has never been greater than it is right now. Salespeople everywhere are encountering more and more competition...
3 min read
Matt Sunshine: July 17, 2017
Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality...
2 min read
Matt Sunshine: July 5, 2017
As a sales manager, sales person, or sales leader, you certainly know the value of a great lead. I’m not talking about someone handing you a name and...
2 min read
Matt Sunshine: June 16, 2017
If you are in sales, then chances are you are focused to some degree on your closing rate. Don’t get me wrong, looking at the closing rate is...
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