Sales enablement is a broad term that covers a lot of sales functions under one large umbrella. We define sales enablement as the strategy, content, technology, and training that empowers sales teams to sell smarter and faster.
Sales enablement tools simply put the right resources and content in the salesperson's hands right when they need it. While these tools have been around for a while, businesses are just realizing that properly utilizing sales enablement tools improve sales productivity, drives revenue, and increases customer alignment.
Providing sales teams with the proper tools, knowledge, and processes to maximize every sales opportunity is invaluable. Effective sales enablement tools can significantly benefit your company – here’s how.