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The LeadG2 Blog

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Emily Sunshine

Recent Posts

4 Common Website Mistakes and How to Fix Them

Posted by Emily Sunshine

December 11, 2019

Your website is the foundation of your business. Studies show that it only takes 1/10th of a second to form a first impression about a person, and websites are no different. Site visitors form an opinion about your website within 50 milliseconds of landing on your page and decide whether to stay or leave.

That said, it’s no surprise that having a website with poor user experience sets your business up for lost opportunity and wrong first impressions.

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Topics: CTA, inbound marketing, website

4 Reasons Why Your Company Needs Sales Enablement Tools

Posted by Emily Sunshine

October 1, 2019

Sales enablement is a broad term that covers a lot of sales functions under one large umbrella. We define sales enablement as the strategy, content, technology, and training that empowers sales teams to sell smarter and faster. 

New call-to-actionSales enablement tools simply put the right resources and content in the salesperson's hands right when they need it. While these tools have been around for a while, businesses are just realizing that properly utilizing sales enablement tools improve sales productivity, drives revenue, and increases customer alignment.

Providing sales teams with the proper tools, knowledge, and processes to maximize every sales opportunity is invaluable. Effective sales enablement tools can significantly benefit your company – here’s how.

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Topics: sales enablement, sales playbook

Blog Today for More Business Tomorrow (5 Reasons Starting a Blog Will Help Your Business Profit)

Posted by Emily Sunshine

August 7, 2017

Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your field of work already have one. So if you haven’t started a blog yet, it’s hard to keep up!  

If you’re not fully convinced yet, I have put together a list of the five reasons you should consider starting a blog today. Don’t wait another minute to start making more money. When it comes to growing a business, instead of trying to beat em’, join em’! 

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Topics: inbound marketing, blogging, emilysunshine

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