3 min read
Dean Moothart: April 15, 2016
There is overwhelming evidence that traditional outbound methods of prospecting and marketing are becoming less and less effective. 57% of the purchase decision is compete before a customer even calls a supplier (Forrester) 67% of the buyer’s...
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4 min read
Dean Moothart: December 21, 2015
As 2015 winds down, most organizations are deep into their planning for 2016. They are setting revenue goals, negotiating budgets, and establishing...
2 min read
Dean Moothart: September 4, 2015
People often think of marketing and sales and two separate disciplines—after all, they’re usually relegated to separate departments. But in reality,...
1 min read
Dean Moothart: June 15, 2015
Definition of an RSS Feed This is a news feed used for providing users with frequently updated content. Content distributors syndicate a web feed,...
2 min read
Dean Moothart: May 4, 2015
Definition of a Campaign An email marketing message or a series of messages designed to accomplish an overall marketing goal (such as lead...
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