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9 Time Management Tips for Marketing Managers That You Haven’t Heard a Million Times Before

Posted by Guest Blogger

October 20, 2017

 

When it comes to finding tips about time management that can help marketing managers do more, achieve more, and help sell more, there is no shortage of information. But it's to sift through all that data to know what works and what doesn't. Here's list of time management tips for marketing managers that I've found proven to work — and that you haven’t heard a million times before.

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Topics: time management

How To Make The Most Out Of Your Marketing Budget

Posted by Guest Blogger

October 16, 2017

 

Every company wants to have as efficient a marketing budget as possible to ensure they’re generating the best ROI and not overspending on any one area. Here are five actionable methods that will help you to make the most of your marketing budget. 

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Topics: inbound marketing, marketing

3 Business Lessons We Need to Learn from Millennials

Posted by Guest Blogger

March 22, 2017

Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention that corporate giants such as Forbes, Deloitte, and Goldman Sachs have published studies to analyze their success. Let’s turn the tables and take a look at what we can learn from these youths to develop our own business acumen.

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Topics: Management, marketing strategies and tactics

What to Do When You're Ready to Redesign Your Website

Posted by Guest Blogger

January 20, 2017

Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting platforms, or you just have a feeling your new idea will attract your prospects more effectively. Whatever your reasons for deciding to move forward with a website update, here are steps you'll want to take for a successful redesign.

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Topics: websites, inbound marketing

How to Choose the Right Influencers for Your Digital Marketing Campaign

Posted by Guest Blogger

December 21, 2016

Today we have a guest post from Katrina Manning. Katrina is a published author and content marketing writer for Zintel Australia. Over the past eight years, she has written thousands of articles in the business, tech, and lifestyle genres. In her free time, she enjoys volunteering, experimenting with new recipes, traveling, playing with her cat, and looking at Instagram pics. 


Rising in popularity, influencer marketing is gaining a foothold among digital marketers. The reason is that 92 percent of global consumers place more trust in word-of-mouth recommendations over all other forms of advertising. Imagine that in 2007, only 18 percent of consumers felt the same.

Moreover, consumers often listen to those they admire and follow—whether they be Hollywood and sports celebrities, social media sensations on YouTube or Instagram, or business leaders. Consumers crave marketing messages that feel more authentic than traditional forms of advertising. That is why marketing experts are following suit and turning to influencer marketing.

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Topics: inbound marketing

7 Ways to Improve Your Email

Posted by Guest Blogger

November 30, 2016

Today we have a guest post from Ashley Lauwereins. Ashley is the Digital Audience Development Specialist with Swift Local Solutions, and is a passionate marketing professional with an extensive B2C background. Her interest in data, design, and researching new trends helps her get the results she wants. When not in front of the computer you’ll find her making jewelry, hiking, or volunteering.


Email is one of the best ways to get your message in front of your customer, but it is also one of the easiest ways to annoy your potential customers if not done correctly. So how can you ensure that you’re using this tool effectively for your business?

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Topics: email, inbound marketing, media, professional services

What Does Your Website Say About Your Business?

Posted by Guest Blogger

August 22, 2016

Today we have a guest post from Max Emelianov. Max started HostForWeb in 2001. In his role as HostForWeb’s CEO, he focuses on teamwork and providing the best support for his customers while delivering cutting-edge web hosting services. 


First impressions are everything, especially online. But is your website making the right one for your brand?

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Topics: professional branding, websites

How to Build a Sales Funnel with Marketing Automation

Posted by Guest Blogger

June 3, 2016

 

Today we have a guest post by Amber Racer. As Senior Copywriter at Revital, Amber crafts content copy with passion. She writes words that reach across the online channels and speak to each client’s industry and audience.


Marketing automation is about to make your life easy. Online sales are down or could be improved, so what do you do? When it comes to capturing leads at any hour of the day, there’s no better way than setting up a marketing automation system with your online pages.

First, familiarize yourself with various web tools by comparing the best marketing automation platforms. Marketing automation gives you the freedom to automate responses and match responses with the actions customers take on your website instantly.

One way to go about doing this is to start by forming content around your pages and promoting offers that your customers can sign up to receive. This initiates the sales funnel for customers who have visited your website by responding to your call to action. Once customers make it to your website, it’s your job to pull them in with an offer. If they’re not immediately ready to buy your products or services, marketing automation provides a means to nurture leads.

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Topics: inbound marketing, media, marketing automation, professional services

3 Brand Promotion Techniques You're Doing Wrong

Posted by Guest Blogger

April 13, 2016

Today we have a guest post from Daniel King. Daniel is the Marketing Strategist at The Executive Advertising, a promotional product company that offers branded advertising solutions. He helps clients choose promotional products that support effective marketing campaigns.


Creating the right marketing campaign is one of the most important things you can do to grow your business. The right campaign can establish your brand identity, maintain top-of-mind awareness with your target audience, increase sales, and encourage brand loyalty.

Yet there are so many opportunities to promote your brand now that you can easily become distracted and chase after gimmicks that fail to produce results. Should you start an account on Vine? Should you promote your website on Facebook? Should you offer a whitepaper?

It is certainly worth asking these questions, and it’s also important that you not let yourself become overwhelmed trying to pursue all the options at once. You need to focus on creating a solid campaign and then scaling it over time.

Sometimes, it is easier to focus on what not to do rather that what to do so that you can at least be sure you are avoiding mistakes. Here are the top three brand promotion techniques that many companies get wrong:

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Topics: inbound marketing, media, professional services

3 Ways Your Email Open Data is Tricking You, and What To Do About It

Posted by Guest Blogger

November 18, 2015

Today we have a guest post from Mike Donnelly. Mike is the founder of Seventh Sense, a SaaS platform designed to plug into your Hubspot account and existing email systems and quietly listen—listen for the times that individuals engage with you, capture their patterns and allow you to take action on that data. Mike is a data fanatic who’s always looking for new and creative ways to help sales and marketing professionals get better at their trade.


Open rate is one of the most commonly-used metrics to judge the success or failure of email marketing campaigns. Every marketing automation system, including HubSpot, reports on this metric, and it’s the first thing most marketers look at after they’ve sent a campaign. But there are a few challenges with using open rates as a metric. We’re going to look at three of those, as well as what you can do to get a true picture of engagement.

How Email Open Tracking Works

First, every marketer needs to know how email open tracking works. When an email is opened, a transparent pixel (think of this as a picture you can’t see) is downloaded from a remote server. When the pixel is downloaded, it reports as an open. Each pixel is unique to every email address that the campaign was sent to.

How Your Email Open Data Tricks You

Because of the way email open tracking works, the data it produces isn’t the most reliable way to track engagement. Email open data is a shiny metric that sounds nice but, in reality, doesn’t give you a complete picture of your campaign’s effectiveness. Here are three ways your open data is tricking you:

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Topics: email, inbound marketing, HubSpot

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