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The LeadG2 Blog

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How One Small Change Resulted in 294 Leads

Posted by Brian Hasenbauer

February 3, 2017

As an inbound marketing and sales consultant, each day I have the opportunity to work with clients to make recommendations that help them improve their conversion rates and generate additional leads. It’s difficult to not get excited about how helpful this can be to clients since it directly impacts their revenue and is proof that the recommendations I make are truly working. Most of the recommendations that I make for clients work across industries and, for the most part, can be used by other companies to replicate the same success. This is one of the reasons I enjoy writing about the recommendations that are implemented and produce amazing results.  

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Topics: lead generation, websites, brianhasenbauer, conversions

What to Do When You're Ready to Redesign Your Website

Posted by Guest Blogger

January 20, 2017

Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting platforms, or you just have a feeling your new idea will attract your prospects more effectively. Whatever your reasons for deciding to move forward with a website update, here are steps you'll want to take for a successful redesign.

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Topics: websites, inbound marketing

How to Speak Your Prospects' Language

Posted by Laura MacPherson

January 4, 2017

David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” 

How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?

To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.

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Topics: websites, inbound marketing, blogging

Re-designing a Website Is Like Giving Digital Birth

Posted by Shannon Delmarle

September 14, 2016

 

I recently had a client of mine do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning and time to execute a brand new website. When it was all over the client said to me, “I feel like I just gave birth.” She was so proud of all of the months of hard work and the constant emails and edits and approvals that she was gleaming as if looking at a new baby. Now, anyone who has given actual birth would probably laugh in her face (maybe even throw a punch), but I did see the correlation between putting all of your energy into something and getting a really great result.

And as many mothers in the past have said after giving birth, “I’m never doing that again!”… you would be surprised as to how many go on to have a second, third, fourth, and maybe even a fifth child. The same thing will happen with your website—you are most likely going to redesign that website many more times over the years.

This brings me to my own personal experience, as I have done many website redesigns between clients and the companies I have worked for. She was right! Website redesigns are exhausting and take a lot of energy to complete, but they are well worth it. I also realized, just like raising a child and teaching them to grow, we also need to help our websites grow!

Here are 5 ways to keep your website growing and working for your business: 

1. Give each page of your website the attention it deserves.

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Topics: websites, inbound marketing, media, professional services, shannondelmarle

Google to Penalize Mobile Sites with Annoying Popups

Posted by Brian Hasenbauer

August 31, 2016

Don’t you love it when you click on a link to an article posted by a friend on Facebook and you're greeted with annoying popups that have to be closed in order to see the article you were interested in? Or worse, when you can't close that annoying popup without being directed to a new website from the advertiser?  

Yeah, I don’t like that either, and apparently Google agrees it's not a good experience for their users. TechCrunch recently reported that Google will be penalizing mobile sites that have “popups that cover the main content after users navigate to a page or as they are looking through it, as well as standalone interstitials that have to be dismissed before you can access the main content and pages that show what looks like a standalone interstitial above the fold.”

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Topics: websites, mobile, brianhasenbauer, media, professional services

What Does Your Website Say About Your Business?

Posted by Guest Blogger

August 22, 2016

Today we have a guest post from Max Emelianov. Max started HostForWeb in 2001. In his role as HostForWeb’s CEO, he focuses on teamwork and providing the best support for his customers while delivering cutting-edge web hosting services. 


First impressions are everything, especially online. But is your website making the right one for your brand?

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Topics: professional branding, websites

Do You Want to Be Contacted?

Posted by Brian Hasenbauer

August 5, 2016

One of the most popular pages of any B2B website is the contact page. It’s where visitors go if they want to know where your company is located or what your phone number is. It’s also where they go if they want to ask a question or inquire to learn more about your products or services.

In the inbound marketing world, we call these types of leads bottom-of-the-funnel (BOFU) leads. These leads are typically reaching out to you because they have an immediate need or reason to contact you. These people are probably ready to make a purchase, and you want to make sure it's as easy as possible for them to contact you so you can get that conversation started.

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Topics: websites, brianhasenbauer, media, professional services

6 Elements to Add to Your Company Website to Generate More Leads

Posted by Laura MacPherson

May 25, 2016

A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or whether your competition does instead will depend on how well your website does its job. Here are six elements you can add to your site to generate more leads.

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Topics: lead generation, websites, lauramacpherson, professional services

Organic Traffic Trumps Social Media Every Time

Posted by Brian Hasenbauer

April 18, 2016

 

HubSpot recently published a new blog that’s focused solely on research, and so far I’ve been really impressed with the depth of their reports. This is a great resource for marketers and inbound marketing consultants (like me), and if you dig into it you can come up with some great takeaways. One warning though: similar to what sometimes happens after having a few slurps of a Slurpee, you might get a brain freeze after staring at chart after chart after chart. I did on their latest research report, Average Traffic Sources For Websites: Benchmarks From 15K HubSpot Customers, but I also came away with one HUGE takeaway that I want to share.

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Topics: lead generation, websites, brianhasenbauer, media, professional services

Google is Becoming More Mobile Friendly. Here's Why You Should Care.

Posted by Brian Hasenbauer

April 6, 2016

Last year Google sent shockwaves through the marketing community by announcing that it would soon be elevating mobile optimized sites in their search algorithms. This was dubbed by many marketers as “Mobilegeddon” and was the talk of the marketing and business community for several months.  

This change hit those with strong competition the hardest. Now, Website Magazine is reporting that to give publishers even more of an incentive to offer mobile-friendly pages, Google has announced that, in May, it will increase the importance of having a mobile page. Sites that are not mobile-friendly will rank even lower than before.

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Topics: lead generation, websites, brianhasenbauer, media, professional services

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